Do you know the number one reason someone will purchase from you? 

It’s because they TRUST you.

Trust isn’t something that can be ignored. 

People place one ad in a magazine or online and they are puzzled as to why it didn’t work. 

It’s possible the words weren’t right but it’s also possible there wasn’t enough message frequency.

In either case, TRUST wasn’t established.

What we must understand is that your prospect starts on the side of skepticism. 

People have been burned before – people have made purchases they regret and therefore they are cautious to make that mistake again.

That’s why when you look at ads or landing pages that convert you will see them filled with testimonials. 

They are trying to prove that you can TRUST them.

Now more than ever it’s important to establish trust.

People are watching over every dollar because they are worried about the economy.

Each word you speak, each effort you make is either giving people more reason to trust you or less reason to trust you.

People will do research on you or your company and when they do what will they find?

Are you giving people a reason to trust you? 

Do you have a track record that says that you are trustworthy?

If you would like to have a conversation about how to build trust (and therefore increase sales) let’s set something up this week. 

Fill out the form submission on the contact us page and let’s figure out a time to chat.