Blog

How to get roofing leads in Central and North Florida after hurricane season, from GBP and LSA to Google Ads and the state rules on storm marketing.

Choosing a home service marketing agency for 2027? Use this checklist: the questions to ask, red flags to avoid and what good reporting should show.

How Central Florida contractors build local brand recognition with Google reviews, a strong Business Profile, trucks, yard signs and past customers.

Stop guessing which marketing works. Here is how I track calls, form fills and cost per lead for home service contractors, plus what to check  ...

What does a lead actually cost you? How to figure your cost per lead, what a good number looks like for your business, and why the cheapest lead  ...

One of my marketing mentors used to say this: “If you don’t have a list, you don’t have a business.” It took me a while  ...

Do you have to apologize for your business? Here’s what I mean. A homeowner pulls up your Google Business Profile and you already know what  ...

Local Services Ads or Google Ads? How I'd pick the first one for a Central Florida contractor, and how to get set up before busy season.

What should an HVAC company spend on marketing? Skip the 5% rule. Here's how to set a budget from cost per lead and the jobs you want.

Not every lead is worth the same. If you sell big projects like remodels, roofs, pools or full system replacements, you don’t need a flood  ...