Brands That Last | Home Page
Marketing That Fills Contractors' Schedules — Every One Made Their Money Back.
Specialized marketing for roofing, HVAC, plumbing, windows & doors, and remodeling contractors — built by an Eustis, FL operator who doesn't take dentists, restaurants, or SaaS clients. 130+ five-star reviews on Google. And we make you the same promise: make back your full investment in 90 days, or we work for free until you do.
30-minute conversation. No pitch. Honest fit assessment.
Industries We Serve
Specialized Marketing for Every Major Home Services Trade.
Same operator. Same playbook. Adapted by trade. Find your industry below and see how we build marketing systems specifically for contractors like you.
All Home Services
Multi-trade contractors, pool, painting, flooring, pest control — full-service marketing for any home services business.
See the playbook →Roofing Marketing
Storm response, retail replacements, insurance claims, financing offers — built for residential and commercial roofers.
See roofing →HVAC Marketing
Emergency calls, seasonal demand, maintenance plans, system replacements — built for residential and commercial HVAC.
See HVAC →Plumbing Marketing
Drain cleaning, water heaters, sewer line, repipe — built for the LSA disputes and high-ticket plumbing economics you live with.
See plumbing →Windows & Doors Marketing
Meta Lead Ads, financing offers, long sales cycles, in-home consultations — built to compete with Renewal by Andersen and Pella.
See windows & doors →Remodeling Marketing
Kitchens, baths, full home renovations, design-build firms — built around 6-12 month sales cycles and high-ticket projects.
See remodeling →Specialized vs. Generalist
What Home Services Marketing Should Actually Look Like.
Home services marketing is a specialized discipline. Your buyers are contractors searching for help with leads, ROI, and growth — not generic marketing. They face emergency calls at 2am, long sales cycles, LSA disputes, financing offers, in-home consultations, and competition with national franchises like Roto-Rooter, Renewal by Andersen, and One Hour Air. Generalist agencies optimize for "leads." Home services marketing has to optimize for booked-job revenue — and the operational realities of every individual trade.
When you hire a generalist agency, you become their home services training. When you hire a specialized home services marketing agency, you get pre-built negative keyword lists, trade-specific landing page templates, financing-first funnels, LSA dispute workflows, and case study proof from contractors who look exactly like you. Same monthly investment. Radically different first 90 days.
Sound Familiar?
Why Most Home Services Contractors Hate Their Marketing.
You've been juggling three vendors who don't talk to each other. Your Google Ads agency doesn't know your CRM exists. Your social media person posts stock images. Your email tool sends generic monthly newsletters. Nothing compounds. Nobody owns the result. Meanwhile, the national franchises in your trade are eating your lead share while you write monthly retainer checks for "engagement."
Your paid spend is bleeding money on bad leads
LSA wrong-service inquiries, tenants instead of owners, out-of-area calls, click fraud on Google Ads, fake form fills from your contact page. Most agencies set accounts on autopilot and never dispute, never negate, never block. You're paying full price for leads Google or Meta should have credited back.
Every agency serves 30 industries — you're one of them
Restaurants, dentists, SaaS startups — and you. The "specialist" assigned to your account learned what a roofing storm response campaign or a window financing offer looks like yesterday. Your spend pays for their education. They don't know your trade's unit economics or sales cycle.
Tracking is broken (and they know it)
80% of "bad campaigns" we audit are running on misconfigured tracking — counting page views as conversions, missing phone calls entirely, or attributing booked jobs to the wrong channel. Nothing improves because nobody can see what's actually working. Your CRM data isn't even talking to your ad accounts.
You're winning low-ticket and losing the big jobs
Generalist agencies optimize for "calls" — so you get more $89 service calls and fewer $25,000 installs. They don't separate service campaigns from high-ticket campaigns, don't build landing pages by service category, and don't run email nurture for your highest-value leads. So you grind on volume while your average ticket goes nowhere.
Real Client Data
What Specialized Home Services Marketing Actually Delivers.
When every client we've worked with for five years has been a home service contractor, the patterns get obvious fast. The numbers below are real — actual cost-per-qualified-lead from accounts our agency manages today, across multiple verticals in the home services niche.
When a generalist agency takes over your home services marketing, they're starting from zero. They don't know your trade's negative keyword patterns (the 200+ terms that need to be excluded on day one — parts lookups, DIY troubleshooting, jobs searches, supplier lookups). They don't know how to structure campaigns by service category (emergency vs. replacement vs. maintenance bid completely differently). They don't know the email cadence that turns a one-time service call into thousands of dollars in annual revenue per customer.
So they guess. They run broad-match campaigns, let LSA autopilot, post stock images, and report on "engagement" because the booked high-ticket jobs aren't there. Three months in, you're frustrated. Six months in, you fire them. Sound familiar?
We've already learned this for home services. Our negative keyword lists are pre-built from five years of running accounts in this niche. Our LSA dispute workflow has recovered tens of thousands in unfair charges. Our high-ticket vs. service-call campaign separation playbook is tested. You're not the experiment. You're the next deployment.
The numbers on the right are real cost-per-qualified-lead figures from accounts we currently manage. Compare to industry-typical home services CPLs ($150–$500+ depending on trade) and you'll see what specialization buys you.
Real Brands That Last Client CPLs
Cost per qualified lead — actual numbers from accounts we manage today.
Plus, we serve these home services trades and more:
What's Included
One Team. Every Channel. One Strategy.
Most home services contractors hire us for all of it — because when every channel is run by the same team with the same strategy, the results don't just add up. They multiply.
Full campaign build for every service category in your trade — separate ad groups, separate landing pages, separate negative lists. Weekly optimization tuned to your ticket-mix goals (more high-ticket installs vs. more service calls).
One of the most important channels in home services — and the most expensive when neglected. We actively manage bidding by service category, dispute every bad lead, respond to reviews, and coordinate LSA budget against Google Ads so you don't pay twice for the same searcher.
Meta Ads + Facebook Lead Ads
The dominant channel for windows & doors, remodeling, and roofing storm response. Native lead forms, financing-first creatives, retargeting funnels, and conversion API setup. We build campaigns that move past form fills to booked in-home consultations.
Social Media + Content
You send photos and videos from job sites — before/afters, install footage, customer testimonials. We handle daily posting, trade-specific captions, hashtag strategy, plus retargeting ads on Facebook and Instagram that catch every visitor who clicked your ad but didn't convert.
Email Marketing & Customer Reactivation
Weekly campaigns to your existing customer list. Seasonal tune-up reminders, maintenance plan upsells, upgrade offers, referral campaigns, and Google Review generation — turning past customers into recurring revenue and warm referrals.
Google Review Generation
A systematic approach to getting more 5-star reviews from happy customers. More reviews means higher LSA rankings, more inbound calls, and faster trust-building when a homeowner is panic-searching for your trade at 11pm.
Google Business Profile Management
Your GBP fully optimized — service categories, posts, photos, Q&A, after-hours availability. For home services, this is the difference between showing up in the local 3-pack on "[trade] near me" or being invisible.
Website Design & Optimization
From conversion fixes on your current site to a full redesign. We handle load speed (critical for the homeowner on mobile), service-specific landing pages, click-to-call CTAs, and the trust signals your buyers look for before dialing.
SEO & Local SEO
On-page SEO, content built around what your customers actually search, and local SEO — Google Business Profile, Maps, and citations — so you show up when buyers look. Paid ads are leads this week; SEO is the leads you stop paying for.
Lead Tracking & CRM Integration
Every lead tracked through WhatConverts — phone calls, form fills, chats. We integrate with ServiceTitan, Housecall Pro, Jobber, JobNimbus, AccuLynx, MarketSharp, improveit360, Salesforce, HubSpot, and most major home services CRMs so you can see which channel drove which booked job.
Monthly Strategy Calls + Reporting
30-minute call with the operator running your account. No junior account manager handoff. Real strategy, real decisions, real accountability — same person every time.
Digital Marketing for Home Services
Why Home Services Digital Marketing Looks Nothing Like E-commerce or SaaS.
Home services digital marketing is built around fundamentally different customer journeys. Your buyer might be in pain (plumbing emergency, AC outage) or in research mode (new windows, kitchen remodel). The sales cycles vary from 15 minutes to 12 months. Generic digital marketing agencies optimize for awareness and engagement. Home services marketing has to optimize for speed-to-lead, trust-at-first-impression, financing-ready intent, and dispatch-ready booking.
That's why effective home services marketing requires service-specific landing pages by trade, click-to-call routing alongside form-fill funnels, Local Service Ads alongside paid search, Meta Lead Ads for long-cycle trades, and conversion tracking that connects every lead back to revenue inside your CRM. It's not just marketing — it's an operational system built around how home services contractors actually win jobs.
The Multiplier Effect
Why All-In-One Beats Best-Of-Breed.
When every channel is managed by the same team with the same strategy, results don't just add up — they multiply. Here's how it plays out for home services.
Consistent Messaging
Your Google Ads, LSA, social posts, and email all tell the same brand story. Customers see you everywhere they look — building familiarity before they ever pick up the phone or fill out your form.
Cross-Channel Retargeting
Someone clicks your ad but doesn't convert? They see your Instagram reel the next day. Then a financing email. Then a Google Review notification. Multiple touchpoints close more high-ticket installs and replacements.
Paid Now, SEO Forever
Google Ads and LSA bring calls this week. Your website and SEO build the leads you eventually stop paying for. Run together, paid spend funds growth while organic ranks build underneath — each quarter better than the last.
Names Don't Matter — Specialization Does
Home Services Marketing Company. Home Services Marketing Agency. Same Job.
Some contractors search for a "home services marketing company." Others type "home services marketing agency." Plenty just search "marketing for contractors," "contractor marketing company," or "home services advertising agency" and click whoever shows up first. Whatever name you use, the question underneath is the same: who can actually move the needle on your home services business?
We're a home services marketing agency built exclusively for the trades. Whether your search uses singular or plural, agency or company, our answer is the same — five years inside the home services niche, 130+ five-star reviews, the industry's best 90-day revenue guarantee, and marketing systems built from the ground up around how contractors actually win jobs. Same operator, same playbook, same results — regardless of what you called us in the Google search bar.
Case Study
What 5 Years of Home Services Marketing Looks Like in 30 Days.
One of our home service clients had their office manager call us thinking we were spamming the form. They weren't — they were just getting more qualified leads in 30 days than they had in any prior 6-month stretch. The same playbook is what we deploy on every home services account on day one.
Real Contractors. Real Results.
What Happens When Everything Works Together.
Paid leads, social growth, email reactivation — different channels, same operator, one strategy. Here's what that looks like in their words.
"I was skeptical because I've been promised a lot by other companies and gotten screwed over. But Brands That Last over delivered on everything. Seeing the leads come in each month continues to blow me away."
"The amount of times I've been lied to by digital marketing agencies is too many to count. They built trust slowly by actually doing what they said. Now we're getting the most leads we've ever gotten for our pool renovation company."
"Our website took 10 seconds to load and they fixed it fast. Then they set up proper tracking, fixed our landing pages, and the leads started pouring in. These guys go above and beyond for us."
"The work Brands That Last does for us on social media is incredible. They go to every location, take the photos and videos, and create amazing reels for us. Our account has grown to over 7.1K followers and it keeps growing."
"I still am in shock. They took over our social media and in one week our account grew from 735 to over 5,000 followers. I'd tried everything to grow our following and couldn't. As soon as they posted their reel, it blew up."
"Every month we get three to five leads from old customers who say 'you must have read my mind.' It happens like clockwork. They're always so creative with the emails — I'm thankful for their work turning our clients into lifetime customers."
Any agency can buy a badge. 130+ home service contractors took the time to leave us five stars. Read them yourself → Or read client testimonials →
Honest Qualification
Are We the Right Fit for Your Home Services Business?
We don't take every home services contractor who reaches out. As a specialized home services marketing agency, we only work with businesses where we're confident we can deliver. Here's how to tell if that's you.
You should book a call if…
- You run a home services business doing $500K+ annually (residential, commercial, or both)
- You're a roofing, HVAC, plumbing, windows & doors, remodeling, or adjacent home services contractor
- You're tired of juggling three vendors who don't talk to each other
- You can answer your phone (or have a dispatcher who does) when leads come in
- You want one team running every channel with one unified strategy
- You're ready to invest in marketing that compounds over time
We're not the right fit for…
- Restaurants, dentists, lawyers, SaaS, ecommerce, real estate — we don't do those
- Anyone shopping primarily on price who wants the cheapest agency they can find
- Contractors without dispatch capability or someone available to answer calls
- Anyone who wants quick wins but won't fix broken tracking or websites first
- Agencies looking to white-label our work — we work directly with contractors only
Nick Beecher · FounderWho You're Actually Hiring
You're Not Hiring an Agency. You're Hiring Me.
My father was a blue collar guy. I grew up watching him work with his hands, do what he said he'd do, and get the job done — no excuses. That's the world I come from, and it's the only world I want to work in.
So I built Brands That Last around it — based in Eustis, FL, working with home services contractors all across the country. I don't take restaurants, dentists, or SaaS startups — I work with roofers, HVAC techs, plumbers, window installers, and remodelers. The people who build, install, and fix things for a living. When you hire us, you're not getting passed to a junior account manager who's never been on a job site. You get me, and a team that actually understands the trades.
I'm also a man of faith, and I run this business that way. 10% or more of every dollar this company earns goes to my church. I tell you that not as a pitch — just so you know the kind of operation you'd be working with. When I make you a guarantee, I mean it. My name is on it.
"Incredibly client-focused, honest, and professional. A man of faith who understands marketing and brings a thoughtful, strategic approach. I wouldn't hesitate to recommend Nick to anyone."
"Brands That Last manages my social media and the content is excellent. They post for me every day — their most recent reel had over 6,600 views, the most I've ever had."
The Best Guarantee in Home Services Marketing
We Generate Your Full Investment Back
in 90 Days — or We Work for Free.
We are so confident in what we do that we will make you this promise: in your first 90 days, we will generate enough revenue to cover your entire investment — ad spend included. If we do not, we keep working for free until we do.
The only thing we ask? Answer your phone and dispatch the lead.
Most agencies will not make this promise.
We make it because we deliver every time.
Investment Levels
Three Engines. One Guarantee. Built for Where You Are.
Every package is run by the same operator with five years in home services — and every package is backed by the industry-best 90-day revenue guarantee. Monthly strategy calls included on every tier. No contracts. Your exact investment is determined on the call based on your trade, market, and growth goals.
- Google Ads management — service-category campaigns built for your trade
- Conversion tracking setup from day 1
- LSA setup & dispute management
- Website optimization — speed, landing pages & CTA fixes
- Local SEO foundation — Google Business Profile, Maps & citations
- Google Review generation system
- Monthly reporting + 1 strategy call
- Everything in Growth, plus:
- Ongoing SEO — on-page optimization & trade-specific content
- Social media management — daily posting from your job site content
- Meta Ads — Facebook + Instagram lead gen & retargeting
- Local Service Ads (LSA) — full management + dispute workflow
- Reels, stories & organic growth strategy
- Bi-weekly strategy calls
- Everything in Scale, plus:
- Full website design / redesign built to convert your trade's traffic
- Aggressive SEO — content velocity & local authority building
- Weekly email marketing & customer reactivation sequences
- Paid social campaigns for high-ticket promotions
- Full CRM integration (ServiceTitan, JobNimbus, MarketSharp, HubSpot, etc.)
- Weekly strategy calls & priority support
Running multiple locations or multiple trades? Custom scopes available — these tiers are starting points, not limits. Want the full package breakdown with everything included? See our full Services page — or book your free strategy call and we'll tell you honestly what your business actually needs.
Want the Fastest Path to Results? Pay Upfront.
Pay your 90-day pilot upfront on any tier and we'll prioritize your onboarding ahead of monthly clients — plus lock in your rate for 12 months even if our pricing increases. Same service. Same industry-best 90-day revenue guarantee. Simpler billing, faster start.
Common Questions
Things Home Services Contractors Ask Us.
How is pricing determined for a home services marketing engagement?
Do you only work with home services contractors?
What does the 90-day revenue guarantee actually cover?
Why are you based in Eustis, FL if you serve clients nationally?
What if I'm not in Florida?
How fast do I see results?
Do you integrate with my CRM (ServiceTitan, JobNimbus, MarketSharp, etc.)?
Do you build websites and handle SEO?
Do I own everything — accounts, content, audiences?
What if I run more than one trade (HVAC + plumbing, or roofing + windows)?
Apply for a Strategy Call
Let's Find Out If We're the Right Fit
We don't take on every home services contractor that reaches out. We take on businesses where we're confident we can deliver real, measurable results — and we tell you honestly if that's not the case.
Fill out the form below so we can prepare your free custom audit before the call. When we talk, you'll get a clear picture of what's possible — what channels make sense for your trade, what your local competitors are doing, and what it would look like to work together.
We work with one contractor per trade per market. If you're in a competitive metro, the spot may already be taken — worth checking sooner rather than later.
Apply for Your Free Strategy Call
A few quick questions so we can prepare your custom audit before we talk.
✅ You're all set!
We'll review your business and be in touch within 1 business day to schedule your call.
Or call us now if you'd prefer.
Stop Juggling Vendors. Get a Home Services Specialist.
Five years in home services. 130+ five-star reviews. The only home services marketing agency with an industry-best 90-day revenue guarantee. Let's talk.