The BTL Blog

Google Business Profile suspended? Here's what usually causes it for contractors, what proof to gather, and how to file the one appeal Google allows.

What plumbers really pay for Google Local Services Ads in Florida in 2026: how pay-per-lead works, current lead costs, and how I'd lower yours.

How to get roofing leads in Central and North Florida after hurricane season, from GBP and LSA to Google Ads and the state rules on storm marketing.

Choosing a home service marketing agency for 2027? Use this checklist: the questions to ask, red flags to avoid and what good reporting should show.

What does a lead actually cost you? How to figure your cost per lead, what a good number looks like for your business, and why the cheapest lead isn't always the best one.

Google reviews, your Business Profile, trucks, yard signs and past customers: how Central Florida contractors become the first call.

Stop guessing which marketing works. How I track calls, form fills and cost per lead for contractors, plus what to check every month.

One email landed a client three new jobs. Here's how to turn the customers you already have into your best slow-season marketing.

Stop apologizing for your Google listing. A simple system to get more Google reviews while the phone is quiet.

Local Services Ads or Google Ads? How I'd pick the first one for a Central Florida contractor, and how to get set up before busy season.

Skip the 5% rule. Here's how to set an HVAC marketing budget from cost per lead and the jobs you want.

When the phone gets quiet, here's where I'd put your energy.