Do you know that only 3% of the customers you are marketing to are actually ready to buy?

That means that the other 97% are in shopping mode – research mode.

If that’s the case – what are you doing to educate them? Are you providing them with incredible value? Or are you hard-selling them?

Let me lay out a scenario for you.

A prospect is shopping for a kitchen remodel. 

Option 1: The prospect comes to one website and sees the famous slogan “in business since 1998” OR how about “cheapest kitchens in town“- and have some pretty pictures.

Option 2: The prospect comes to another website that, when you visit, has an e-book that says 9 things to consider when remodeling your kitchen. The download is packed with value, and the rest of the website focuses on the prospect’s needs. 

In option 1 – if the client didn’t convert right away, they will never be seen again. (Which remember is 97% of the market)

In the second option, the kitchen remodeling company captured a name and an email address – they will continue to send educational emails to the prospect and establish themselves as an authority in kitchen remodeling.

Six months later, when the prospect is actually ready to buy, who will they purchase from?

Option 1 – the business they can’t even remember the name of from six months ago.

OR

Option 2 – the one who has been helping them along their buying journey – educating them each step of the way and establishing themselves as an authority in kitchen remodel. 

I don’t care what business you are in – this principle applies.

You must consider the customer and focus on their needs. 

Everything else is just noise, and you look like everyone else.

Now ask yourself which option do you look more like? 

I hope this helps!

Do you want to set up a time to talk this week? We can do a zoom meeting if it makes you more comfortable OR I can come to you? 

Just fill out the form submission on the contact us page and let’s start the conversation!