Most contractors set Local Service Ads on autopilot and watch fake leads drain their budget. I don't. I track every lead in WhatConverts, flag spam and unqualified leads weekly, optimize bids daily, and coordinate LSA + Google Ads as one strategy — built around five years of running home services accounts.
Sound Familiar?
You're paying $50-$80 per lead. Half of them are wrong-number wrong-zip-code wrong-job-type junk. You don't have time to sort them. Your "agency" sets it up once and never touches it again. The leads keep getting worse.
Most agencies turn LSAs on, set a weekly budget, and walk away. Bidding never gets optimized. Bad leads never get flagged. Reviews don't get responded to. You're paying for a service that nobody's actually managing.
Wrong service area, wrong job type, spam calls, no-answer hang-ups. Nobody's sorting them, so nobody fixes what's attracting them. Your service types and areas stay set wrong, and your CPL stays high.
Your LSA agency runs LSAs. Your Google Ads agency runs Google Ads. Neither knows what the other is doing. You bid against yourself in the auction, your messaging is inconsistent, and the two channels don't reinforce each other.
Your LSA ranking is heavily tied to review count and average rating. One bad review can drop you 3 positions overnight. Most agencies don't have a review-generation system, don't respond to reviews, and don't flag fake ones.
Real Client Data
Same Google Guaranteed badge. Same LSA platform. The difference is whether someone's actively managing your account or letting it run on autopilot.
When LSAs are actively managed for a home services contractor, three things happen that drive CPL down significantly:
Lead quality beats lead volume. Every LSA lead gets tracked in WhatConverts. Spam, wrong-area and wrong-job-type leads get flagged, and I tune your service types and service areas to cut them off at the source. Fewer junk leads, lower effective CPL.
Bid optimization beats default settings. LSA's default bid strategy underperforms in most home services markets. I adjust bids based on time-of-day patterns, weekday vs weekend conversion data, and competitor density.
Review management lifts ranking. A systematic review generation campaign + active response to incoming reviews = higher LSA placement = lower CPL. Compounds over months.
The numbers on the right are real cost-per-qualified-lead figures from accounts I manage today — across LSA, Google Ads, or both combined. Most are well below industry averages.
Cost per qualified lead — actual numbers from accounts I manage today.
What's Included
Built specifically for home services contractors using Google Local Service Ads. Every lever pulled, every week, by an operator who's been doing this for five years.
Every LSA lead tracked in WhatConverts and reviewed within 48 hours. Spam and unqualified leads flagged. Service types and service areas tuned to cut the bad leads before they cost you.
Daily bid adjustments based on time-of-day conversion patterns, weekday vs weekend data, and competitor density. I don't use Google's default "Maximize Leads" — I manage Manual bidding and dynamic adjustments.
Systematic outreach to recent customers asking for reviews. More 5-star reviews = higher LSA ranking = more leads at lower CPL. I've built this into a repeatable system over five years.
Every review responded to within 24 hours — positive and negative. Public, professional, on-brand responses that signal trust to future customers. Fake reviews flagged to Google when warranted.
Most contractors set their service area too wide and their service categories too narrow (or vice versa). I optimize both based on where your highest-LTV jobs come from and where competition is thinnest.
If I'm running both your Google Ads and LSAs, I coordinate them. No bidding against yourself. Consistent messaging across channels. The combined strategy that beats either channel alone.
License updates, insurance verification, background check renewals — all the maintenance work that keeps your Google Guaranteed badge active. Most agencies don't track this. I do.
Three numbers that matter: qualified leads, cost per qualified lead, and ranking position. Plus a monthly call with the operator running your account. No black-box reports.
The Specialist Edge
LSAs are the lowest-CPL lead channel in home services — but only if someone's actually managing them. Here's what active management actually does.
Every LSA lead tracked in WhatConverts. Spam and unqualified leads flagged. Service types and areas tuned so the junk stops showing up, and more of your budget goes to leads that can actually turn into jobs.
LSA ranking is heavily review-weighted. A systematic review-generation campaign means 5-15 new 5-star reviews per month. Six months in, you're outranking competitors who started with the same budget.
Default bid strategies leave money on the table. I see your conversion data by hour, by day, by service category — and bid accordingly. Same budget, more qualified leads.
Case Study
The office manager called me thinking I was spamming the form. They weren't being spammed — they were just getting more qualified leads in 30 days than they had in any prior 6-month stretch. They've hit a record month every month since.
Real Contractors. Real Results.
"I was skeptical because I've been promised a lot by other companies and gotten screwed over. But Brands That Last over delivered on everything. Seeing the leads come in each month continues to blow me away."
"The amount of times I've been lied to by digital marketing agencies is too many to count. They built trust slowly by actually doing what they said. Now we're getting the most leads we've ever gotten for our pool renovation company."
"Our website took 10 seconds to load and they fixed it fast. Then they set up proper tracking, fixed our landing pages, and the leads started pouring in. These guys go above and beyond for us."
Honest Qualification
I don't take every contractor who reaches out. I only work with businesses where I'm confident I can deliver. Here's how to tell if that's you.
Investment Levels
Every package run by the same operator with five years in home services. 3-month starting commitment, then month to month — I earn your business every month.
Not sure which tier is right for you? Book a free call — I'll tell you honestly what your business actually needs.
I'm so confident in what I do that I'll make you this promise: make back your full investment (my fee and your ad spend) in 90 days, or I keep working free until you do.
The only thing I ask? Answer your phone.
Most agencies will not make this promise.
I make it because I deliver every time.
Common Questions
Apply for a Free LSA Audit
I don't take on every contractor that reaches out. I take on businesses where I'm confident I can deliver real, measurable results — and I tell you honestly if that's not the case.
Fill out the form and I'll review your LSA account before the call. When we talk, I'll give you a clear picture of where your bad leads are coming from, where your bids are leaving money on the table, and what your CPL could realistically be.
I work with one contractor per trade per market. If you're in a competitive metro, the spot may already be taken — worth checking sooner rather than later.
Get Your Free LSA Audit
I'll be in touch within 1 business day.
Or call me now if you'd prefer.
Five years in home services. 140+ five-star reviews. The only 90-day revenue guarantee in the niche. Let's talk.