Brands That Last | LSA
LSA Management Built
Exclusively for Home Service Contractors.
Most contractors set Local Service Ads on autopilot and watch fake leads drain their budget. I don't. I track every lead in WhatConverts, flag spam and bad-fit leads weekly, tune your service types, areas and schedule, and coordinate LSA + Google Ads as one strategy, built around six years of running home services accounts.
Sound Familiar?
Why Most Contractors Hate Their LSAs.
You're paying for leads, and too many of them are wrong-number wrong-zip-code wrong-job-type junk. You don't have time to sort them. Your LSA account got set up once and never touched again. The leads keep getting worse.
They set LSA on autopilot
Most LSA accounts get turned on, given a weekly budget, and left alone. Service types, areas and schedule never get tuned. Bad leads never get flagged. Reviews don't get responded to. You're paying for a service that nobody's actually managing.
They never track lead quality
Wrong service area, wrong job type, spam calls, no-answer hang-ups. Nobody's sorting them, so nobody fixes what's attracting them. Your service types and areas stay set wrong, and your CPL stays high.
They don't coordinate LSA + PPC
Your LSA person runs LSAs. Your Google Ads person runs Google Ads. Neither knows what the other is doing. LSA and Google Ads end up competing for the same search, your messaging is inconsistent, and the two channels don't reinforce each other.
Reviews kill or save your LSA, but nobody manages them
Your LSA ranking is heavily tied to review count and average rating. Most LSA accounts have no review-generation system, no review responses, and nobody flagging fake reviews.
Built for Home Services
What Active LSA Management Actually Delivers.
Same Google Verified badge. Same pay-per-lead ads. The difference is whether someone's actively managing your account or letting it run on autopilot.
When LSAs are actively managed for a home services contractor, three things happen that drive CPL down significantly:
Lead quality beats lead volume. Every LSA lead gets tracked in WhatConverts. Spam, wrong-area and wrong-job-type leads get flagged, and I tune your service types and service areas to cut them off at the source. Fewer junk leads, lower effective CPL.
Settings beat autopilot. Google is moving Local Services Ads into Google Ads, and manual bids are going away. What's left still matters: I set your ad schedule around the hours you book jobs, keep your budget where it pays, and run separate campaigns per trade when the numbers need to differ.
Review management lifts ranking. A systematic review generation campaign + active response to incoming reviews = higher LSA placement = lower CPL. Compounds over months.
What's Included
Active LSA Management. Not Autopilot.
Built specifically for home services contractors using Google Local Service Ads. Every lever pulled, every week, by an operator who's been doing this for six years.
Weekly Lead Quality Review
Every LSA lead tracked in WhatConverts and reviewed within 48 hours. Spam and bad-fit leads flagged. Service types and service areas tuned to cut the bad leads before they cost you.
Campaign Settings & Target
Manual bidding is going away as LSA moves into Google Ads. So I work the levers that are left: your service types, service areas, ad schedule, budget and one campaign-level target cost per lead. When two trades need different targets, they get separate campaigns.
Review Generation System
Systematic outreach to recent customers asking for reviews. More 5-star reviews = higher LSA ranking = more leads at lower CPL. I've built this into a repeatable system over six years.
Active Review Response
Every review responded to within 24 hours, positive and negative. Public, professional, on-brand responses that signal trust to future customers. Fake reviews flagged to Google when warranted.
Service Area & Category Optimization
Most contractors set their service area too wide and their service categories too narrow (or vice versa). I optimize both based on where your highest-LTV jobs come from and where competition is thinnest.
Coordinated PPC + LSA Strategy
If I'm running both your Google Ads and LSAs, I coordinate them. No paying twice for the same homeowner. Consistent messaging across channels. The combined strategy that beats either channel alone.
Google Verified Maintenance
License updates, insurance verification, background check renewals: all the maintenance work that keeps your Google Verified badge active. I track this. I do.
Transparent Reporting
Three numbers that matter: leads, cost per lead, and ranking position. Plus a monthly call with the operator running your account. No black-box reports.
The Specialist Edge
Why Active Management Beats Autopilot.
LSAs can bring your cost per lead down, but only if someone's actually managing them. Here's what active management actually does.
Lead Quality Over Lead Volume
Every LSA lead tracked in WhatConverts. Spam and bad-fit leads flagged. Service types and areas tuned so the junk stops showing up, and more of your budget goes to leads that can actually turn into jobs.
Reviews Compound Monthly
LSA ranking is heavily review-weighted. A systematic review-generation campaign means 5-15 new 5-star reviews per month. Six months in, you're outranking competitors who started with the same budget.
Settings Beat Defaults
I look at your leads by hour, by day and by job type in WhatConverts, then set your schedule, service types and budget around what books. Same budget, better leads.
Real Contractors. Real Results.
What Active LSA Management Looks Like.
"I run a pool service company in Lake County and reached out to Nick at Brands That Last for some marketing advice. What I got was more valuable than I expected — a real consultation, not a sales pitch. He understands the local home service business inside and out and gave me clear, actionable guidance on how to attract more customers right here in Lake County. Nick has the experience and the heart to actually help small business owners win. If you're a local service business owner anywhere in Lake County, do yourself a favor and talk to him. Thanks Nick!"
Honest Fit Check
Am I the Right Fit?
I don't take every contractor who reaches out. I only work with businesses where I'm confident I can deliver. Here's how to tell if that's you.
You should book a call if…
- You're already running LSAs (or eligible to) and want them actually managed
- You run a roofing, HVAC, pool, window, plumbing, or other home service business doing $1M+ annually
- You're tired of paying for bad leads that nobody's disputing
- You can answer your phone within seconds (LSAs reward fast response and penalize missed calls)
- You want a specialist who knows the home services LSA category cold
I'm not the right fit for…
- Contractors not yet Google Verified (I can help you get verified, but it's not my specialty)
- Anyone who can't answer their phone in business hours: LSAs penalize missed calls hard
- Restaurants, dentists, lawyers, real estate: I don't do those verticals
- Anyone shopping primarily on price
- Agencies looking to white-label my work
Investment Levels
LSA Management That Pays for Itself.
Every package run by the same operator with six years in home services. 90-day starting commitment, then month to month. I earn your business every month.
- Weekly lead quality review: spam & bad-fit leads flagged
- Schedule, budget & target tuning
- Service area & category optimization
- Review response within 24 hours
- Google Verified badge maintenance
- Monthly reporting + 1 strategy call
- Everything in LSA Active, plus:
- Google Ads campaign management
- Conversion tracking audit & setup
- Pre-built negative keyword list
- Coordinated PPC + LSA strategy
- Bi-weekly strategy calls
- Competitor intelligence reporting
- Everything in LSA + Google Ads, plus:
- Custom landing page build (1 included)
- Vertical-specific creative & ad copy
- Advanced conversion tracking & CRM integration
- Weekly strategy calls & priority support
- Quarterly competitor deep-dive audits
- YouTube/Performance Max ready
Not sure which tier is right for you? Book a free call. I'll tell you honestly what your business actually needs.
Make back your full investment in 90 days,
or I keep working free until you do.
I'm so confident in what I do that I'll make you this promise: make back your full investment (my fee and your ad spend) in 90 days, or I keep working free until you do.
The only thing I ask? Answer your phone.
I put it in writing so you can hold me to it. See My Promise for the full terms.
→ Hold Me to It: Book Your Free CallCommon Questions
Things You're Probably Asking.
What does "active LSA management" actually mean?
How do you handle bad LSA leads?
Do I need to already be Google Verified?
Should I run LSAs and Google Ads at the same time?
What does The 90-Day Revenue Guarantee cover?
How does billing work?
What verticals do you work with?
Central Florida
Areas I Serve
Local Services Ads live and die by service area. Here’s where I’m setting them up and watching every lead right now:
Apply for a Free LSA Audit
Let's Find Out If I'm the Right Fit
I don't take on every contractor that reaches out. I take on businesses where I'm confident I can deliver real, measurable results, and I tell you honestly if that's not the case.
Fill out the form and I'll review your LSA account before the call. When we talk, I'll give you a clear picture of where your bad leads are coming from, where your settings are leaving money on the table, and what your CPL could realistically be.
I work with one contractor per trade per market. If you're in a competitive metro, the spot may already be taken. It's worth checking sooner rather than later.
Get Your Free LSA Audit
✅ You're all set!
I'll be in touch within 1 business day.
Or call me now if you'd prefer.
Stop Paying for Bad Leads. Get a Specialist.
Six years in home services. 140+ Google reviews, rated 5.0. Backed by The 90-Day Revenue Guarantee. Let's talk.