The specialized marketing agency for remodelers — built around design-driven buyers, Pinterest research behavior, Houzz portfolio competition, and the long sales cycle that turns a $50,000 kitchen from "someday" into "this fall." 141 five-star reviews on Google. And we promise the same to you: make back your full investment in 90 days, or we work for free until you do.
Free custom audit before we ever talk. No pitch — and it's backed by our 90-day guarantee.
Specialized vs. Generalist
Remodeling marketing is a specialized discipline. Your buyer has been pinning kitchen ideas to a Pinterest board for 8 months. She's bookmarked 14 Houzz portfolios. She watches HGTV every weekend. And right now she's deciding which 3 contractors to invite in for design consultations that will lead to a $40,000–$100,000 decision. Whether you need a kitchen remodeling marketing agency, a bathroom remodeling marketing agency, or a full-service home remodeling marketing agency — generalist agencies optimize for "leads." A specialized remodeling marketing company has to optimize for booked design consultations that close.
When you hire a generalist agency, you become their remodeling training. When you hire a specialized remodeling marketing agency, you get pre-built Pinterest campaigns, Houzz Pro optimization, before/after content workflows, and design-consultation-focused landing pages that already work. Same monthly investment. Radically different first 90 days.
Sound Familiar?
You've been juggling three vendors who don't talk to each other. Your Google Ads agency doesn't run Pinterest. Your social media person posts stock images of granite countertops. Your Houzz profile hasn't been updated in 18 months. Nothing compounds. Nobody owns the result.
You have hundreds of beautiful project photos. Most agencies post them randomly to Instagram and call it a day. They don't run Pinterest, don't optimize your Houzz profile, don't build before/after retargeting campaigns, and don't create case-study landing pages. Your best content is your portfolio, and generalist agencies waste it.
Re-Bath, Bath Fitter, Kitchen Tune-Up, West Shore Home spend more on national TV in a month than you spend on marketing in a year. Generalist agencies try to outspend them — and lose. A real marketing agency for remodeling contractors out-positions them: custom design capability, real portfolio depth, and the trust signals homeowners value when committing to a $50,000+ renovation.
Remodeling has a 3–6 month sales cycle. Most agencies report on "leads" but can't tell you which channel generated the lead that closed 12 weeks later. 80% of "bad campaigns" we audit are running on misconfigured tracking — missing phone calls, missing Pinterest traffic, or not connecting BuilderTrend data back to ad accounts. You can't optimize what you can't measure.
Generalist remodeling marketing companies optimize for "leads" — so you get more form fills from homeowners who can't afford $40K kitchens. They don't qualify lead intent, don't disclose financing options upfront, and don't pre-frame the design consultation. Your sales rep shows up to a $0 job because the lead was never going to buy. Lead quality, not quantity, drives revenue in remodeling.
Real Client Data
When every client we've worked with for five years has been a home service contractor — including direct experience with Kitchen and Bath Plus — the patterns get obvious fast. The numbers below are real cost-per-qualified-lead figures from accounts we manage today.
When a generalist agency takes over your remodeling marketing, they're starting from zero. They don't know remodeling's negative keyword patterns (the 300+ terms that need to be excluded on day one — kitchen design software, DIY tutorials, IKEA hacks, HGTV episode searches, free remodel quotes, cabinet hardware lookups). They don't know how to structure campaigns by service category (full kitchen remodel vs. cabinet refacing vs. countertop replacement all bid differently for a reason). They don't know the design-consultation-first landing page approach that turns a Pinterest browser into a $60,000 kitchen client.
So they guess. They run broad-match campaigns, ignore Pinterest entirely, post stock images of cabinets, and report on "engagement" because the booked design consultations aren't there. Three months in, you're frustrated. Six months in, you fire them. Sound familiar?
We've already learned this for remodeling. Our negative keyword lists are pre-built from five years of running home services accounts including direct kitchen and bath client experience. Our Pinterest playbook is tested. Our before/after content workflows are dialed in. You're not the experiment. You're the next deployment.
Cost per qualified lead — actual numbers from accounts we manage today.
Remodeling Services We Market
Remodeling isn't one service — it's a dozen, with wildly different ticket sizes and buyer behavior. A bathroom vanity install is a $3,500 weekend project. A whole-home renovation is a $250,000 six-month build. We map every service category to its own campaign structure, landing page, and follow-up sequence.
Run remodeling plus another trade (windows, roofing, design-build)? We handle that too — let's talk.
What's Included
Most remodeling contractors hire our marketing agency for remodeling contractors for all of it — because when every channel is run by the same team with the same strategy, the results don't just add up. They multiply.
Full campaign build for kitchen remodeling, bathroom remodeling, whole-home renovation, cabinets, countertops, and home additions — separate ad groups, separate landing pages, separate negative lists. Weekly optimization tuned to design consultation booking rates, not just clicks.
The second most important channel for remodeling — homeowners spend weeks researching before booking. Facebook Lead Ads capture them at the awareness stage, retargeting brings them back with portfolio photos, and lookalike audiences from your closed customer list scale what already works.
The most underused channel in remodeling — and the most important. Your buyers spend hours on Pinterest pinning kitchen ideas, bathroom inspiration, and color palettes for 3–6 months before they ever contact a contractor. We run Pinterest campaigns built around your portfolio photos and target homeowners actively planning renovations.
Houzz is the industry-specific platform where remodeling buyers research contractors, read reviews, and compare portfolios. We optimize your Houzz Pro profile, manage project uploads, respond to review requests, and run Houzz Ads.
You send photos and videos from job sites — kitchen demo days, cabinet installs, finished bathroom reveals, customer reactions. We handle daily posting, remodeling-specific captions, hashtag strategy, plus retargeting ads. Before/after reels are some of the highest-performing content in this entire vertical.
Remodeling has one of the longest sales cycles in home services — 3 to 6 months from first touch to signed contract. Email nurture is what keeps you top-of-mind during the research phase. Design inspiration emails, financing reminders, project galleries, customer testimonials — all sequenced to move researchers toward booking a design consultation.
A systematic approach to getting more 5-star reviews from happy remodeling customers — on Google, Houzz, and Facebook. Reviews matter even more in this vertical because the buying decision is high-stakes and homeowners research extensively before trusting a contractor with their home.
Your GBP fully optimized — service categories, posts, before/after project photos, Q&A, financing badges. For remodeling, this is the difference between showing up in the local 3-pack on "kitchen remodel near me" or being invisible while Re-Bath and Bath Fitter dominate the map.
Your website is your portfolio — homeowners spend 30+ minutes browsing project galleries before booking a consultation. We handle load speed, portfolio gallery layouts, financing CTAs, design consultation booking flows, and the trust signals remodeling buyers look for before committing to a $50,000+ project.
On-page SEO, content built around what your customers actually search ("kitchen remodel cost," "bathroom remodel ideas [city]," "small kitchen renovation"), and local SEO — Google Business Profile, Maps, and citations — so you show up when buyers look. Paid ads are leads this week; SEO is the leads you stop paying for.
Every lead tracked through WhatConverts — phone calls, form fills, chats, Meta Lead Ads, Houzz inquiries. We integrate with BuilderTrend, JobTread, Co-Construct, JobNimbus, MarketSharp, Salesforce, HubSpot, and other remodeling CRMs.
30-minute call with the operator running your account. No junior account manager handoff. Real strategy, real decisions, real accountability — same person every time.
Digital Marketing for Remodeling
Remodeling digital marketing is built around a fundamentally different customer journey. Your buyer is making a $40,000–$100,000+ home improvement decision that will affect how they live for the next 20 years. They're not impulse buying. They research for 3 to 6 months, build mood boards on Pinterest, browse hundreds of Houzz portfolios, and only commit after a design consultation that proves you understand their vision. Generic digital marketing agencies optimize for clicks and impressions. Remodeling marketing has to optimize for design consultation booking rate, consultation-to-contract rate, and average project value.
That's why effective remodeling marketing requires service-specific landing pages, Pinterest and Houzz campaigns alongside Google Ads, design-consultation-focused CTAs, long-cycle email nurture sequences, and conversion tracking that connects every lead back to closed revenue inside your project management CRM. It's not just marketing — it's an operational system built around how remodeling contractors actually win projects.
The Multiplier Effect
When every channel is managed by the same team with the same strategy, results don't just add up — they multiply. Here's how it plays out for remodeling.
Your kitchen and bath portfolio doesn't just live on Instagram. It powers Pinterest campaigns, Houzz Pro listings, Google Ads imagery, Meta carousels, and email nurture sequences. Same content, working across every channel.
Someone clicks your "kitchen remodel" ad but doesn't book? They see your Instagram reel the next day. Then a Pinterest pin of a similar kitchen. Then a financing email. Multiple touchpoints close more high-ticket remodels.
Google Ads, Meta Ads, and Pinterest bring design consultations this week. Your website and SEO build the leads you eventually stop paying for. Run together, paid spend funds growth while organic ranks build underneath — each quarter better than the last.
What You Searched Is What We Do
Every remodeler who finds us searched something a little different. Some searched remodeling marketing agency. Others typed kitchen remodeling marketing agency, bathroom remodeling marketing agency, or home remodeling marketing agency. Plenty searched remodeler marketing agency, remodeling marketing companies, marketing agency for remodelers, marketing agency for remodeling contractors, kitchen and bath marketing agency, or home remodeling marketing company — and clicked whoever showed up first. Whatever you typed, you're in the right place.
The label doesn't matter. The question underneath every one of those searches is the same: which kitchen remodeling marketing agency or remodeling marketing company actually understands Pinterest research behavior, Houzz portfolio competition, design consultation funnels, and the long sales cycle that separates a $50,000 kitchen from a cold lead? We've spent five years building the answer. 141 five-star reviews. The industry's best 90-day revenue guarantee. A marketing agency for remodeling contractors built from the ground up around how remodelers actually win signed projects — not just clicks. Same operator, same playbook, same results regardless of how you searched for us.
Case Study
Kimberly Canada's kitchen and bath remodeling company hired us to take over social media. The first week, her account grew from 735 to over 5,000 followers. Today it sits at over 18,000 — with 337,000+ total views and steady inbound DMs from homeowners requesting design consultations. The same playbook we use for Kimberly is what we deploy on every remodeling account.
Real Contractors. Real Results.
Paid leads, social growth, email reactivation — different channels, same operator, one strategy.
"I still am in shock. They took over our social media and in one week our account grew from 735 to over 5,000 followers. I'd tried everything to grow our following and couldn't. As soon as they posted their reel, it blew up."
"The work Brands That Last does for us on social media is incredible. They go to every location, take the photos and videos, and create amazing reels for us. Our account has grown to over 7.1K followers and it keeps growing."
"I was skeptical because I've been promised a lot by other companies and gotten screwed over. But Brands That Last over delivered on everything. Seeing the leads come in each month continues to blow me away."
"The amount of times I've been lied to by digital marketing agencies is too many to count. They built trust slowly by actually doing what they said. Now we're getting the most leads we've ever gotten."
"Our website took 10 seconds to load and they fixed it fast. Then they set up proper tracking, fixed our landing pages, and the leads started pouring in. These guys go above and beyond for us."
"Every month we get three to five leads from old customers who say 'you must have read my mind.' It happens like clockwork. They're always so creative with the emails — I'm thankful for their work turning our clients into lifetime customers."
Any agency can buy a badge. 141 home service contractors took the time to leave us five stars. Read them yourself →
Honest Qualification
We don't take every remodeling contractor who reaches out. As a specialized marketing agency for remodeling contractors, we only work with businesses where we're confident we can deliver. Here's how to tell if that's you.
Nick Beecher · FounderWho You're Actually Hiring
My father was a blue collar guy. I grew up watching him work with his hands, do what he said he'd do, and get the job done — no excuses. That's the world I come from, and it's the only world I want to work in.
So I built Brands That Last around it. I don't take restaurants, dentists, or SaaS startups — I work with remodeling contractors and other home service operators, the people who build, install, and finish things for a living. When you hire us, you're not getting passed to a junior account manager who's never been on a job site. You get me, and a team that's already running a kitchen and bath remodeling account today.
I'm also a man of faith, and I run this business that way — a meaningful amount of what we earn goes to our church and ministry partners. I don't say that as a pitch; it's just who we are.
When I make you a guarantee, I mean it. My name is on it.
"I still am in shock. They took over our social media and in one week our account grew from 735 to over 5,000 followers. I'd tried everything to grow our following and couldn't."
"Incredibly client-focused, honest, and professional. A man of faith who understands marketing and brings a thoughtful, strategic approach. I wouldn't hesitate to recommend Nick to anyone."
The Best Guarantee in Remodeling Marketing
We are so confident in what we do that we will make you this promise: in your first 90 days, we will generate enough revenue to cover your entire investment — ad spend included. If we do not, we keep working for free until we do.
The only thing we ask? Answer your phone and book the design consultation.
Most agencies will not make this promise.
We make it because we deliver every time.
Investment Levels
Every package is run by the same operator with five years in home services and direct kitchen and bath client experience — backed by the industry-best 90-day revenue guarantee. No contracts. Your exact investment is determined on the call based on your remodeling specialties, market, and growth goals.
Running design-build alongside remodeling, or multiple locations? Custom scopes available. Not sure which fits? Book your free audit and we'll tell you honestly what your business actually needs.
Pay your 90-day pilot upfront on any tier and we'll prioritize your onboarding ahead of monthly clients — plus lock in your rate for 12 months even if our pricing increases. Same service. Same industry-best 90-day revenue guarantee. Simpler billing, faster start.
Common Questions
Get Your Free Audit
We don't take on every remodeling contractor that reaches out. We take on businesses where we're confident we can deliver real, measurable results — and we tell you honestly if that's not the case.
Fill out the form and we'll build your free custom audit before we talk. You'll get a clear picture of what's possible — what channels make sense for your remodeling business, what your competitors are doing, and what it would look like to work together.
One remodeling contractor per market. If you're in a competitive metro, the spot may already be taken — worth checking sooner rather than later.
Get Your Free Remodeling Marketing Audit
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Five years in home services. Direct kitchen and bath client experience. 141 five-star reviews. The only remodeling marketing agency with an industry-best 90-day revenue guarantee. Let's talk.