The Roofing Marketing Agency 140 Contractors Trust — Every One Made Their Money Back.
Specialized marketing for residential and commercial roofing contractors — built around storm cycles, insurance restoration, LSA spam disputes, and replacement-job economics ($10K–$25K+ tickets). 140+ five-star reviews on Google. And we promise the same to you: make back your full investment in 90 days, or we work for free until you do.
30-minute conversation. No pitch. Honest fit assessment.
Specialized vs. Generalist
What Roofing Marketing Should Actually Look Like.
Roofing marketing is a specialized discipline. Your buyer has water dripping into their kitchen, or just survived a hailstorm, or got told their 18-year-old roof is on borrowed time. They're stressed. They're searching from a phone, calling three roofers, and picking the one who answers fast and shows up when they say they will. Generalist agencies optimize for "leads." Roofing marketing has to optimize for signed replacement contracts — and the operational realities of LSA spam, storm-driven demand spikes, and insurance restoration workflows.
When you hire a generalist agency, you become their roofing training. When you hire a specialized roofing marketing agency, you get pre-built negative keyword lists (DIY searches, material lookups, employment queries, calculator tools), trade-specific landing page templates, and LSA dispute workflows that already work in your industry. Same monthly investment. Radically different first 90 days.
Sound Familiar?
Why Most Roofing Contractors Hate Their Marketing.
You've been juggling three vendors who don't talk to each other. Your Google Ads agency doesn't know your LSA account exists. Your social media person posts stock photos of asphalt shingles. Your email tool sends generic monthly newsletters. Nothing compounds. Meanwhile, the storm-chasing out-of-state guys are eating your replacement market.
Your LSA account is drowning in spam leads
Roofing has the highest LSA spam rate of any trade. Homeowners fishing for free estimates, out-of-area inquiries, duplicate quotes from people just shopping price — they all charge you. Most agencies set LSA on autopilot and never dispute. You're paying full price for leads Google should have credited back.
Every agency serves 30 industries — you're one of them
Restaurants, dentists, SaaS startups — and you. The "specialist" assigned to your roofing account learned what an LSA dispute is yesterday. They don't know the difference between a $400 repair lead and an $18,000 replacement lead. Your spend pays for their education.
Tracking is broken (and they know it)
80% of "bad campaigns" we audit are running on misconfigured tracking — counting page views as conversions, missing phone calls entirely, or attributing signed contracts to the wrong channel. Nothing improves because nobody can see what's actually working. Your JobNimbus or AccuLynx data isn't talking to your ad accounts.
Storm chasers are eating your replacement market
When the hail hits, out-of-state crews descend on your territory with bigger ad budgets and zero brand to defend. Generalist agencies don't have a storm-response playbook. By the time they catch up, the canvassers have already signed half the affected homeowners. You're left fighting for repair leads while the replacements walk past.
Real Client Data
What Specialized Roofing Marketing Actually Delivers.
When every client we've worked with for five years has been a home service contractor, the patterns get obvious fast. The numbers below are real — actual cost-per-qualified-lead from accounts our agency manages today, including a verified roofing CPL well below industry standard.
When a generalist agency takes over your roofing marketing, they're starting from zero. They don't know roofing's negative keyword patterns (the 200+ terms that need to be excluded on day one — material lookups, DIY searches, employment queries, calculator tools). They don't know how to structure campaigns by service category (repair, replacement, and insurance restoration bid differently for a reason). They don't know the retargeting cadence that turns a quote-shopping homeowner into a signed contract.
So they guess. They run broad-match campaigns, let LSA autopilot, post stock images of shingles, and report on "engagement" because the signed contracts aren't there. Three months in, you're frustrated. Six months in, you fire them. Sound familiar?
We've already learned this for roofing. Our negative keyword lists are pre-built from five years of running home services accounts. Our LSA dispute workflow has recovered tens of thousands in unfair charges. Our storm-response playbook is tested. You're not the experiment. You're the next deployment.
The numbers on the right are real cost-per-qualified-lead figures from accounts we currently manage. Our verified roofing CPL of $212.52 is one we lead with proudly — because when industry-typical roofing CPLs run $200–$500+, beating that ceiling is exactly what specialization buys you.
Real Brands That Last Client CPLs
Cost per qualified lead — actual numbers from accounts we manage today.
Roofing Services We Market
Every Roofing Service Category, Mapped to Its Own Playbook.
Roofing isn't one service — it's a dozen, with wildly different ticket sizes and buyer behavior. A roof repair is a $400 same-week call. A full replacement is a $20,000 multi-day project. Each one has a different searcher, a different ad budget, a different conversion rate, and a different unit economic. We map every service category to its own campaign structure, landing page, and follow-up sequence.
Run roofing plus another trade (siding, gutters, windows)? We handle that too — let's talk.
What's Included
One Team. Every Channel. One Strategy.
Most roofing contractors hire us for all of it — because when every channel is run by the same team with the same strategy, the results don't just add up. They multiply.
Google Ads Management
Full campaign build for roof repair, replacement, storm damage, inspection, and commercial — separate ad groups, separate landing pages, separate negative lists. Weekly optimization tuned to your local storm and replacement cycle.
Local Service Ads (LSA) Management
The most important channel in roofing — and the worst when neglected. We actively manage bidding by service category, dispute every spam lead, respond to reviews, and coordinate LSA budget against Google Ads so you don't pay twice for the same searcher.
Social Media + Retargeting
You send photos and videos from job sites — replacement before/afters, hail damage walkthroughs, crew callouts. We handle daily posting, roofing-specific captions, hashtag strategy, plus retargeting on Facebook and Instagram that catches every visitor who clicked your ad but didn't convert.
Email Marketing & Inspection Programs
Weekly campaigns to your existing customer list. Annual inspection reminders, maintenance program upsells, post-storm outreach, and Google Review generation — turning past repair calls into recurring revenue and replacement referrals.
Google Review Generation
A systematic approach to getting more 5-star reviews from happy roofing customers. More reviews means higher LSA rankings, more inbound calls, and faster trust-building when a homeowner with a leak is panic-searching at 8am.
Google Business Profile Management
Your GBP fully optimized — service categories, posts, photos, Q&A, after-hours response. For roofing, this is the difference between showing up in the local 3-pack on "roofers near me" or being invisible.
Website Design & Optimization
From conversion fixes on your current site to a full redesign. We handle load speed (critical for the homeowner on mobile after a storm), service-specific landing pages, click-to-call CTAs, and the trust signals roofing buyers look for before signing a $15K contract.
SEO & Local SEO
On-page SEO, content built around what your customers actually search ("roof leak repair," "shingles missing after storm"), and local SEO — Google Business Profile, Maps, and citations — so you show up when buyers look. Paid ads are leads this week; SEO is the leads you stop paying for.
Lead Tracking & CRM Integration
Every lead tracked through WhatConverts — phone calls, form fills, chats. We integrate with JobNimbus, AccuLynx, Roofr, ServiceTitan, and other roofing CRMs so you can see which channel drove which signed contract — not just leads, but revenue.
Monthly Strategy Calls + Reporting
30-minute call with the operator running your account. No junior account manager handoff. Real strategy, real decisions, real accountability — same person every time, every storm.
Digital Marketing for Roofing
Why Roofing Digital Marketing Looks Nothing Like E-commerce or SaaS.
Roofing digital marketing is built around a fundamentally different customer journey. Your buyer's ceiling is dripping at 7am after a hailstorm — they need help today, not next month. They're not researching for weeks. They're calling, getting on schedule, and signing within 48 hours. Generic digital marketing agencies optimize for awareness and engagement. Roofing marketing has to optimize for speed-to-lead, trust-at-first-impression, and dispatch-ready intent.
That's why effective roofing marketing requires service-specific landing pages (repair vs. replacement vs. insurance restoration bid differently), click-to-call routing instead of email forms, Local Service Ads alongside paid search, and conversion tracking that connects every lead back to revenue inside your CRM. It's not just marketing — it's an operational system built around how roofing contractors actually win contracts.
The Multiplier Effect
Why All-In-One Beats Best-Of-Breed.
When every channel is managed by the same team with the same strategy, results don't just add up — they multiply. Here's how it plays out for roofing.
Consistent Messaging
Your Google Ads, LSA, social posts, and email all tell the same roofing brand story. Customers see you everywhere they look — building familiarity before they ever pick up the phone with a leaking roof.
Cross-Channel Retargeting
Someone clicks your "roof replacement" ad but doesn't convert? They see your Instagram reel the next day. Then an inspection-program email. Then a Google Review notification. Multiple touchpoints close more high-ticket replacements.
Paid Now, SEO Forever
Google Ads and LSA bring service calls this week. Your website and SEO build the leads you eventually stop paying for. Run together, paid spend funds growth while organic ranks build underneath — each storm season better than the last.
Names Don't Matter — Specialization Does
Roofing Marketing Company. Roofing Marketing Agency. Same Job.
Some contractors search for a "roofing marketing company." Others type "roofing marketing agency." Plenty just search "roofer marketing," "roofing advertising," or "marketing for roofing contractors" and click whoever shows up first. Whatever name you use, the question underneath is the same: who can actually move the needle on your roofing business?
We're a roofing marketing company built exclusively for the trades. Whether your search uses singular or plural, agency or company, our answer is the same — five years inside the home services niche, 140+ five-star reviews, the industry's best 90-day revenue guarantee, and roofing marketing built from the ground up around how contractors actually sign contracts. Same operator, same playbook, same results — regardless of what you called us in the Google search bar.
Case Study
What 5 Years of Home Services Marketing Looks Like in 30 Days.
One of our home service clients had their office manager call us thinking we were spamming the form. They weren't — they were just getting more qualified leads in 30 days than they had in any prior 6-month stretch. The same playbook we used for them is what we deploy on every roofing account on day one.
Real Contractors. Real Results.
What Happens When Everything Works Together.
Paid leads, social growth, email reactivation — different channels, same operator, one strategy. Here's what that looks like in their words.
"I was skeptical because I've been promised a lot by other companies and gotten screwed over. But Brands That Last over delivered on everything. Seeing the leads come in each month continues to blow me away."
"The amount of times I've been lied to by digital marketing agencies is too many to count. They built trust slowly by actually doing what they said. Now we're getting the most leads we've ever gotten for our pool renovation company."
"Our website took 10 seconds to load and they fixed it fast. Then they set up proper tracking, fixed our landing pages, and the leads started pouring in. These guys go above and beyond for us."
"The work Brands That Last does for us on social media is incredible. They go to every location, take the photos and videos, and create amazing reels for us. Our account has grown to over 7.1K followers and it keeps growing."
"I still am in shock. They took over our social media and in one week our account grew from 735 to over 5,000 followers. I'd tried everything to grow our following and couldn't. As soon as they posted their reel, it blew up."
"Every month we get three to five leads from old customers who say 'you must have read my mind.' It happens like clockwork. They're always so creative with the emails — I'm thankful for their work turning our clients into lifetime customers."
Any agency can buy a badge. 140 home service contractors took the time to leave us five stars. Read them yourself →
Honest Qualification
Are We the Right Fit for Your Roofing Business?
We don't take every roofing contractor who reaches out. As a specialized home services marketing agency, we only work with businesses where we're confident we can deliver. Here's how to tell if that's you.
You should book a call if…
- You run a roofing business doing $500K+ annually (residential, commercial, or both)
- You're tired of juggling three vendors who don't talk to each other
- You can answer your phone (or have someone who does) when leads come in
- You want one team running every channel with one unified strategy
- You're ready to invest in roofing marketing that compounds across storm seasons
We're not the right fit for…
- Restaurants, dentists, lawyers, SaaS, ecommerce, real estate — we don't do those
- Anyone shopping primarily on price who wants the cheapest agency they can find
- Storm-chasing operations that don't service their own territory year-round
- Anyone who wants quick wins but won't fix broken tracking or websites first
- Agencies looking to white-label our work — we work directly with contractors only
Nick Beecher · FounderWho You're Actually Hiring
You're Not Hiring an Agency. You're Hiring Me.
My father was a blue collar guy. I grew up watching him work with his hands, do what he said he'd do, and get the job done — no excuses. That's the world I come from, and it's the only world I want to work in.
So I built Brands That Last around it. I don't take restaurants, dentists, or SaaS startups — I work with roofing contractors and other home service operators, the people who build, install, and fix things for a living. When you hire us, you're not getting passed to a junior account manager who's never set foot on a roof. You get me, and a team that actually understands roofing.
I'm also a man of faith, and I run this business that way. 10% or more of every dollar this company earns goes to my church. I tell you that not as a pitch — just so you know the kind of operation you'd be working with. When I make you a guarantee, I mean it. My name is on it.
"Incredibly client-focused, honest, and professional. A man of faith who understands marketing and brings a thoughtful, strategic approach. I wouldn't hesitate to recommend Nick to anyone."
"Brands That Last manages my social media and the content is excellent. They post for me every day — their most recent reel had over 6,600 views, the most I've ever had."
The Best Guarantee in Roofing Marketing
We Generate Your Full Investment Back
in 90 Days — or We Work for Free.
We are so confident in what we do that we will make you this promise: in your first 90 days, we will generate enough revenue to cover your entire investment — ad spend included. If we do not, we keep working for free until we do.
The only thing we ask? Answer your phone and inspect the roof.
Most agencies will not make this promise.
We make it because we deliver every time.
Investment Levels
Three Engines. One Guarantee. Built for Where You Are.
Every package is run by the same operator with five years in home services — and every package is backed by the industry-best 90-day revenue guarantee. Monthly strategy calls included on every tier. No contracts. Your exact investment is determined on the call based on your service mix, market, and growth goals.
- Google Ads management — repair, replacement, inspection campaigns
- Conversion tracking setup from day 1
- LSA setup & dispute management
- Website optimization — speed, landing pages & click-to-call fixes
- Local SEO foundation — Google Business Profile, Maps & citations
- Google Review generation system
- Monthly reporting + 1 strategy call
- Everything in Growth, plus:
- Ongoing SEO — on-page optimization & roofing service content
- Social media management — daily posting from your job site content
- Facebook + Instagram retargeting ads
- Local Service Ads (LSA) — full management + dispute workflow
- Reels, stories & organic growth strategy
- Bi-weekly strategy calls
- Everything in Scale, plus:
- Full website design / redesign built to convert roofing traffic
- Aggressive SEO — content velocity & local authority building
- Weekly email marketing & inspection program nurture sequences
- Paid social campaigns for storm response & inspection promotions
- Full CRM integration (JobNimbus, AccuLynx, Roofr, ServiceTitan)
- Weekly strategy calls & priority support
Running multiple locations, commercial roofing alongside residential, or storm-restoration crews? Custom scopes available — these tiers are starting points, not limits. Not sure which fits? Book your free strategy call and we'll tell you honestly what your business actually needs.
Want the Fastest Path to Results? Pay Upfront.
Pay your 90-day pilot upfront on any tier and we'll prioritize your onboarding ahead of monthly clients — plus lock in your rate for 12 months even if our pricing increases. Same service. Same industry-best 90-day revenue guarantee. Simpler billing, faster start.
Common Questions
Things Roofing Contractors Ask Us.
How is pricing determined for a roofing marketing agency engagement?
How do you handle Local Service Ads (LSA) for roofing contractors?
What does the 90-day guarantee actually cover?
Do you handle storm season and insurance restoration marketing?
Will you market my roofing inspections and maintenance programs?
How fast do I see results from roofing marketing?
Do you integrate with JobNimbus, AccuLynx, Roofr, or other roofing CRMs?
Do you build websites and handle SEO for roofing contractors?
Do I own everything — accounts, content, audiences?
Do you only work with roofing, or are you really a general home services agency?
What's the difference between a roofing marketing company and a roofing marketing agency?
Apply for a Strategy Call
Let's Find Out If We're the Right Fit
We don't take on every roofing contractor that reaches out. We take on businesses where we're confident we can deliver real, measurable results — and we tell you honestly if that's not the case.
Fill out the form below so we can prepare your free custom audit before the call. When we talk, you'll get a clear picture of what's possible — what channels make sense for your roofing business, what your local competitors are doing, and what it would look like to work together.
We work with one roofing contractor per market. If you're in a competitive metro, the spot may already be taken — worth checking sooner rather than later.
Apply for Your Free Strategy Call
A few quick questions so we can prepare your custom audit before we talk.
✅ You're all set!
We'll review your business and be in touch within 1 business day to schedule your call.
Or call us now if you'd prefer.
Stop Juggling Vendors. Get a Roofing Specialist.
Five years in home services. 140+ five-star reviews. The only roofing marketing agency with an industry-best 90-day revenue guarantee. Let's talk.