Roofing. HVAC. Pool. Windows. We don't take dentists, restaurants, or SaaS clients — and that's exactly why our campaigns work. Five years deep in one niche means your account isn't an experiment. It's a system.
Sound Familiar?
You hired a "full-service agency" that also serves restaurants, dentists, and SaaS startups. The "specialist" on your account learned what an LSA dispute is yesterday. Your ad spend pays for their education.
30 verticals on the client roster. None of them know the negative keyword list for roofing storms, the LSA bid signals for HVAC, or the seasonality of pool construction. You're the experiment.
More clicks means more budget spent — so guess what most agencies report on. We optimize for booked jobs and revenue. If a click doesn't lead to a real lead, it doesn't count as a win.
80% of "bad campaigns" we audit are running on misconfigured tracking — counting page views as conversions, missing phone calls entirely, or attributing revenue to the wrong source.
Some agencies run ads from their MCC and refuse to give you access. The day you leave is the day you lose every keyword, audience, and learning you paid them to build. We never do that.
Real CPL Data
Same ad spend, same vertical. The difference is whether the agency running your account has actually run home services campaigns before — or is figuring it out on your dime.
When a generalist agency takes over your roofing or HVAC account, they're starting from zero. They don't know your vertical's negative keyword patterns (the 200+ terms that need to be excluded on day one). They don't know which match types convert in your industry. They don't know the bad-lead patterns to dispute on LSA.
So they start running broad match. They burn 30–40% of your budget on garbage searches. They report on "engagement" because the leads aren't there. Three months in, you're frustrated. Six months in, you fire them. Sound familiar?
We've already learned this for your vertical. Our negative keyword lists are pre-built from five years of running home services accounts. Our account structures are tested. Our landing page elements are validated. You're not the experiment. You're the next deployment.
The numbers on the right are real cost-per-qualified-lead figures from accounts we currently manage. Compare them to industry-typical home services CPLs and you'll see exactly what specialization buys you.
Cost per qualified lead — actual numbers from accounts we manage today.
What's Included
Built specifically for home services contractors. No generic "marketing strategy" deliverables. No fluff. Just the work that actually moves your CPL down and your booked jobs up.
Full campaign build, account structure, ad copywriting, A/B testing, and weekly optimization. Built around your vertical's proven account structure — not figured out on your spend.
Most contractors run LSAs on autopilot. We actively manage bidding, dispute bad leads (and get credits back), respond to reviews, and coordinate LSA + Google Ads as one strategy.
Every form fill, phone call, and chat tracked through WhatConverts. We audit your existing setup, fix what's broken, and ensure your reporting is accurate from day one.
Most "bad campaigns" are actually fine — running on landing pages that don't convert. We audit, recommend, and where needed, build campaign-specific pages that turn clicks into qualified calls.
Pre-built negative keyword lists for your vertical, plus weekly search terms reports to add new exclusions. The single biggest lever for keeping your CPL down — and the one most agencies ignore.
We monitor your top 3 local competitors using Google Ads Transparency Center, SpyFu, and SEMrush. You get a monthly report on what they're bidding on, ad copy they're testing, and gaps you can attack.
30-minute call with the operator running your account. No junior account manager handoff. Real strategy, real decisions, real accountability — same person every time.
Three numbers that matter: qualified leads, cost per qualified lead, revenue attribution. No 50-metric dashboards designed to confuse. Just the data that tells you whether the spend is working.
The Specialist Edge
When every campaign we run is for a roofer, HVAC contractor, pool builder, or window company — the patterns get obvious fast. That pattern recognition is what you're hiring.
Roofing storms vs. planned replacements vs. commercial — three different campaigns with three different bid strategies. We've already built this. You don't pay for us to figure it out.
200+ negative keywords for each vertical, pre-loaded before launch. "DIY," "salary," "jobs," "wholesale," "supplies" — every wasteful search blocked from your first dollar of spend.
We know which LSA leads get disputed successfully and which don't. We file disputes weekly, recover credits, and your effective cost per lead drops 15-25% in the first 60 days.
Case Study
The office manager called us thinking we were spamming the form. They weren't being spammed — they were just getting more qualified leads in 30 days than they had in any prior 6-month stretch. They've hit a record month every month since.
Real Contractors. Real Results.
"I was skeptical because I've been promised a lot by other companies and gotten screwed over. But Brands That Last over delivered on everything. Seeing the leads come in each month continues to blow me away."
"The amount of times I've been lied to by digital marketing agencies is too many to count. They built trust slowly by actually doing what they said. Now we're getting the most leads we've ever gotten for our pool renovation company."
"Our website took 10 seconds to load and they fixed it fast. Then they set up proper tracking, fixed our landing pages, and the leads started pouring in. These guys go above and beyond for us."
Honest Qualification
We don't take every contractor who reaches out. We only work with businesses where we're confident we can deliver. Here's how to tell if that's you.
Investment Levels
Every package is run by the same operator with five years in home services. Monthly strategy calls included on every tier. No contracts — we earn your business every month.
Not sure which tier is right for you? Book a free call — we'll tell you honestly what your business actually needs.
Pay 90 days upfront on any tier and we'll lock in your management rate for 12 months — even if our pricing increases. Same service. Same 90-day revenue guarantee. Simpler billing, and you're protected from future rate adjustments.
We are so confident in what we do that we will make you this promise: in your first 90 days, we will generate enough revenue to cover your entire investment — ad spend included. If we do not, we keep working for free until we do.
The only thing we ask? Answer your phone.
Most agencies will not make this promise.
We make it because we deliver every time.
Common Questions
Apply for a Strategy Call
We don't take on every contractor that reaches out. We take on businesses where we're confident we can deliver real, measurable results — and we tell you honestly if that's not the case.
Fill out the form and we'll review your business before the call. When we talk, we'll give you a clear picture of what's possible — what your CPL should be, what your competitors are doing, and what it would look like to work together.
We work with one contractor per trade per market. If you're in a competitive metro, the spot may already be taken — worth checking sooner rather than later.
Get Your Free Strategy Session
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Or call us now if you'd prefer.
Five years in home services. 138+ five-star reviews. The only 90-day revenue guarantee in the niche. Let's talk.