Brands That Last | Google Ads | Home Service
PPC & Google Ads Built Exclusively for Home Service Contractors.
I'm a contractor PPC agency that doesn't take dentists, restaurants, or SaaS clients, and that's exactly why my campaigns work. Six years deep in one niche means your account isn't an experiment. It's a system.
Built for the Trades
What a PPC Agency for Home Service Contractors Should Actually Do.
I don't treat your account like every other vertical, with the same broad-match playbook for roofers, restaurants, and dentists. Brands That Last is a Google Ads and PPC agency built around one industry, with six years of compounded learnings in roofing, HVAC, pool, and window contractors specifically.
When you hire me, you get pre-built negative keyword lists, vertical-specific account structures, and bid strategies that already work in your industry. Your budget never pays for a learning curve.
Sound Familiar?
Why Most Home Service Contractors Quit on Google Ads.
You've spent real money on Google Ads and still can't tell which clicks turned into jobs.
I only work with home service contractors
I already know the storm negatives for roofing, the LSA lead patterns for HVAC and the seasonality of pool construction.
I optimize for customers, not clicks
More clicks means more budget spent. That's why I report on leads and booked jobs, not clicks. If a click doesn't turn into a real lead, it doesn't count as a win.
I fix tracking before I spend a dollar
When I audit an account, I check for misconfigured tracking: page views counted as conversions, missing phone calls and revenue tied to the wrong source.
You own your account
Every campaign, keyword and audience I build stays yours. If you ever leave, you take it all with you.
Built for Home Services
What Six Years in One Niche Actually Delivers.
Same ad spend, same vertical. The difference is whether the person running your account has already run home services campaigns, or is figuring it out on your dime.
I don't start from zero on your roofing or HVAC Google Ads. I already know your vertical's negative keyword patterns (the 200+ terms that need to be excluded on day one). I know which match types convert in your industry. And I know which LSA service types and areas pull in junk leads.
So they start running broad match. They burn your budget on garbage searches. They report on "engagement" because the leads aren't there. Three months in, you're frustrated. Six months in, you fire them. Sound familiar?
I've already learned this for your vertical. My negative keyword lists are pre-built from six years of running PPC for home service contractors. My account structures are tested. My landing page elements are validated. You're not the experiment. You're the next deployment.
Verticals I Serve
PPC Built for Every Home Service Trade.
My home services PPC agency works exclusively with the trades below. Every campaign, every keyword list, every landing page is built on six years of home services data.
Roofing
Storm restoration, replacement, and repair contractors.
HVAC
Install, replacement, and air duct cleaning specialists.
Pool
Residential construction, renovation, and resurfacing.
Windows & Doors
Replacement, install, and full home retrofits.
Also serving plumbing, painting, pest control, kitchen & bath remodel, stucco, and tree service contractors.
What's Included
Everything You Need. Nothing You Don't.
Built specifically for home service contractors. No generic "marketing strategy" deliverables. No fluff. Just the work that actually moves your CPL down and your booked jobs up.
Google Ads Campaign Management
Full campaign build, account structure, ad copywriting, A/B testing, and weekly optimization. Built around your vertical's proven account structure, not figured out on your spend.
Local Service Ads (LSA) Management
Most contractors run LSAs on autopilot. I set your service types, service areas, schedule and budget, track every lead in WhatConverts, flag spam and bad-fit leads, tune your service types and areas, respond to reviews, and coordinate LSA + Google Ads as one strategy.
Conversion Tracking Setup
Every form fill, phone call, and chat tracked through WhatConverts. I audit your existing setup, fix what's broken, and ensure your reporting is accurate from day one.
Landing Page Optimization
Most "bad campaigns" are actually fine. They're running on landing pages that don't convert. I audit, recommend, and where needed, build campaign-specific pages that turn clicks into real calls.
Negative Keyword Management
Pre-built negative keyword lists for your vertical, plus weekly search terms reports to add new exclusions. The single biggest lever for keeping your CPL down, and one I never skip.
Competitor Intelligence
I monitor your top 3 local competitors using Google Ads Transparency Center, SpyFu, and SEMrush. You get a monthly report on what they're bidding on, ad copy they're testing, and gaps you can attack.
Monthly Strategy Calls
30-minute call with the operator running your account. No junior account manager handoff. Real strategy, real decisions, real accountability. Same person every time.
Transparent Reporting
Three numbers that matter: leads, cost per lead, revenue attribution. No 50-metric dashboards designed to confuse. Just the data that tells you whether the spend is working.
The Specialist Edge
Why Six Years In One Niche Matters For Your Business.
When every Google Ads campaign I run is for a roofer, HVAC contractor, pool builder, or window company, the patterns get obvious fast. That pattern recognition is what you're hiring.
Pre-Built Account Structure
Roofing storms vs. planned replacements vs. commercial: three different campaigns with three different bid strategies. I've already built this. You don't pay for me to figure it out.
Negative Keywords From Day 1
200+ negative keywords for each vertical, pre-loaded before launch. "DIY," "salary," "jobs," "wholesale," "supplies": every wasteful search blocked from your first dollar of spend.
LSA Lead Quality
I track every LSA lead in WhatConverts, flag spam and bad-fit leads, and tune your service types and service areas to cut the bad leads before they cost you.
High-Ticket Leads
You Don't Need More Calls. You Need the Right Ones.
If you sell big jobs like remodels, roofs, pools, or full system replacements, a flood of cheap calls just burns your estimators' time. The homeowner who fills out your form for a $30,000 project (for example) usually knows the ballpark before they ever reach out. Your ads and your landing page did that work. They set the expectation, so nobody's shocked when you quote.
That's how I build Google Ads for home service contractors: ads that speak to the job you actually want, a page that answers the price question honestly, and tracking on every call and form, so you can see which ads bring in real projects and which ones just ring the phone.
Real Contractors. Real Results.
What Happens When a Specialist Runs Your Ads.
"I run a pool service company in Lake County and reached out to Nick at Brands That Last for some marketing advice. What I got was more valuable than I expected — a real consultation, not a sales pitch. He understands the local home service business inside and out and gave me clear, actionable guidance on how to attract more customers right here in Lake County. Nick has the experience and the heart to actually help small business owners win. If you're a local service business owner anywhere in Lake County, do yourself a favor and talk to him. Thanks Nick!"
"Thank you Nick for doing a great job with our Digital Marketing."
Honest Fit Check
Am I the Right Fit?
I don't take every contractor who reaches out. As a specialized PPC agency for home service contractors, I only work with businesses where I'm confident I can deliver. Here's how to tell if that's you.
You should book a call if…
- You run a roofing, HVAC, pool, window, plumbing, or other home service business doing $1M+ annually
- You've been burned before and aren't eager to repeat it
- You can answer your phone (or have someone who does) when leads come in
- You want a specialist who actually understands your job tickets, seasonality, and sales cycle
- You're ready to invest in real ad spend in addition to management fees
I'm not the right fit for…
- Restaurants, dentists, lawyers, SaaS, ecommerce, real estate: I don't do those
- Anyone shopping primarily on price who wants the cheapest agency they can find
- Businesses without a real lead-handling process or someone available to answer calls
- Anyone who wants ads but won't fix a 10-second-load website or broken tracking first
- Agencies looking to white-label my work: I work directly with contractors only
Investment Levels
Choose the Engine That Matches Your Goals
Every package is run by the same operator with six years in home services. Monthly strategy calls included on every tier. 90-day starting commitment, then month to month. I earn your business every month.
- Google Ads campaign build & management
- Conversion tracking audit & setup
- Pre-built negative keyword list for your vertical
- Landing page audit & recommendations
- Weekly search terms optimization
- Monthly reporting + 1 strategy call
- Everything in PPC Launch, plus:
- Local Service Ads (LSA) management
- Weekly LSA lead quality review
- LSA review response & reputation
- Coordinated PPC + LSA strategy
- Bi-weekly strategy calls
- Competitor intelligence reporting
- Everything in PPC + LSA, plus:
- Custom landing page build (1 included)
- Vertical-specific creative & ad copy
- Advanced conversion tracking & CRM integration
- Weekly strategy calls & priority support
- Quarterly competitor deep-dive audits
- YouTube/Performance Max ready
Not sure which tier is right for you? Book a free call. I'll tell you honestly what your business actually needs.
I Generate Your Full Investment Back
in 90 Days, or I Work for Free.
I am so confident in what I do that I will make you this promise: in your first 90 days, I will generate enough revenue to cover your entire investment, ad spend included. If I do not, I keep working for free until I do.
The only thing I ask? Answer your phone.
I put it in writing so you can hold me to it. See My Promise for the full terms.
→ Hold Me to It: Book Your Free CallCommon Questions
Things You're Probably Asking.
How much does it cost to hire a PPC agency for home service contractors?
How does billing work?
What does The 90-Day Revenue Guarantee actually cover?
I'm running Google Ads with another agency. Can you audit them?
Do you handle Local Service Ads (LSA / Google Verified) for home services?
How fast do I see leads after launching PPC for home services?
Do I own the Google Ads account and tracking?
What verticals does your home services PPC agency actually work with?
Central Florida
Areas I Serve
I run Google Ads for contractors all over Central Florida, from my home base in Eustis to Orlando and out to The Villages. See how it plays in your town:
Apply for a Strategy Call
Let's Find Out If I'm the Right Fit
I don't take on every contractor that reaches out. I take on businesses where I'm confident I can deliver real, measurable results, and I tell you honestly if that's not the case.
Fill out the form and I'll review your business before the call. When we talk, I'll give you a clear picture of what's possible: what your CPL should be, what your competitors are doing, and what it would look like to work together.
I work with one contractor per trade per market. If you're in a competitive metro, the spot may already be taken. It's worth checking sooner rather than later.
Get Your Free Strategy Session
✅ You're all set!
I'll be in touch within 1 business day.
Or call me now if you'd prefer.
Stop Wasting Spend. Get a Specialist.
Six years in home services. 140+ Google reviews, rated 5.0. Backed by The 90-Day Revenue Guarantee. Let's talk.