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The Importance of Email Marketing

I wanted to tell you about a success story I had with one of my clients last week.

It happens with all of my clients, but this most recent one was a photography client.

It revolves around email marketing.

I have been finding that when I speak to my clients and potential prospects, they are doing very little email marketing.

I typically hear, “Ah, I think the last email I sent out was three months ago,” or “I used to do it, but it got to be too much.”

The fact that you stop emailing OR are not communicating with your email list is crazy to me – you have taken the time to build your list of current customers, but you aren’t communicating with them every week.

When you stop emailing, you aren’t staying top of mind. 

You leave it to chance that they will go and reach out to your competitor.

Last Friday, when I sent the email out for my photography client, she landed THREE new jobs because of ONE email.

For the sake of sounding like an old man – your email list is FAR more important than your Facebook or Instagram followers.

Each name on your email list represents a dollar amount.

Are you communicating with them?

Can we set up a time to talk this week? 

Email is something that I would LOVE to help you with!

I can come to your office, or we can set up a zoom if you would like.

Fill out the form submission on the contact us page and let’s get the conversation started!