The Home Services Marketing Agency That Won't Lock You In for a Year or Stop Caring Whether It Works.
After a 3-month start, I work month to month — like your own marketing director, not a vendor you're stuck with. I only do home services, so after five years and 140+ five-star reviews, the playbook for your trade already exists. Which is why I make a promise they won't.
Your free custom audit is built before you ever get on a call with me. No pitch — and it's backed by the guarantee above.
Specialized vs. Generalist
A Generalist Agency Learns Your Business on Your Dime. I Already Know It.
Marketing for the trades is its own discipline — not the playbook generalist agencies recycle from restaurants, dentists, and SaaS startups. When you hire a generalist, you become their training. When you hire a specialist, you get pre-built negative keyword lists, trade-specific landing pages, and content playbooks that already work in your industry. Same monthly investment. Radically different first 90 days. Running a Central Florida contracting business? See home services marketing in Orlando.
Sound Familiar?
Why Most Contractors Hate Their Marketing.
You've been juggling three vendors who don't talk to each other. Your Google Ads agency doesn't know what your SEO person is working on. Your web designer built a site that doesn't match either. Nothing compounds. Nobody owns the result.
Locked into a year, ignored after month one
They get your signature on a 12-month contract, then your account goes quiet. The deal pays them whether it works or not — so the urgency disappears the day the ink dries.
Every agency serves 30 industries
Restaurants, dentists, SaaS startups — and you. The "specialist" assigned to your account has never sorted a spam LSA lead from a real job. You're the experiment. Your spend pays for their education.
Tracking is broken (and they know it)
When I audit a "bad campaign," the first thing I check is the tracking — whether it's counting page views as conversions, missing phone calls entirely, or giving credit for revenue to the wrong source. If the tracking's broken, nothing improves because nobody can see what's actually working.
You don't own anything you paid for
Some agencies run ads from their MCC, host your social on their accounts, and refuse to give you access. The day you leave is the day you lose every keyword, audience, and follower you paid them to build.
Why Specialization Matters
What Specialized Marketing for the Trades Actually Delivers.
When every client I've ever worked with has been a home service contractor, the patterns get obvious fast.
When a generalist agency takes over your marketing, they're starting from zero. They don't know your trade's negative keyword patterns (the 200+ terms that need to be excluded on day one). They don't know how to track every lead back to a booked job, so nobody can tell which campaigns actually make you money.
So they guess. They run broad-match campaigns and report on "engagement" because the leads aren't there. Three months in, you're frustrated. Six months in, you fire them. Sound familiar?
I've already learned this for the trades. My negative keyword lists are pre-built from five years of running home services accounts. My content playbook is tested across every home service vertical. You're not the experiment. You're the next deployment.
Trades I Serve
If You Run a Home Service Business, You're In.
I work exclusively with the home service trades — every campaign, landing page, and piece of content built on five years of in-the-niche data. Whatever you build, install, repair, or maintain, the playbook already exists.
Don't see your trade? If it's a home service, I run it — concrete & paving, garage doors, siding, landscaping, electrical, and more. Ask on your free call.
What's Included
One Marketing Director. Every Channel. One Strategy.
Most contractors hire me for all of it — because when I run every channel with one strategy, the results don't just add up. They multiply.
Google Ads Management
Full campaign build, account structure, ad copywriting, A/B testing, and weekly optimization. Built around your trade's proven account structure — not figured out on your spend.
Local Service Ads (LSA) Management
I actively manage bidding, track every lead in WhatConverts, flag spam and unqualified leads, tune your service types and areas, respond to reviews, and coordinate LSA + Google Ads as one strategy. Most agencies set LSA on autopilot — I don't.
Retargeting
Facebook and Instagram retargeting ads that bring back the people who clicked your Google Ad or visited your site but didn't call or book. More on Facebook and Instagram retargeting.
Google Review Generation
A systematic approach to getting more 5-star reviews from happy customers. More reviews means more local trust, higher LSA rankings, and more inbound calls.
Google Business Profile Management
Your GBP fully optimized and actively managed — posts, photos, Q&A, category optimization. The most underused free lead source in home services.
Website Design & Optimization
From conversion fixes on your existing site to a full redesign built to turn clicks into calls. I handle load speed, landing pages, mobile experience, and the trust signals home service buyers look for before they pick up the phone. More on website design for contractors.
SEO & Local SEO
On-page SEO, content built around what your customers actually search, and local SEO — Google Business Profile, Maps, and citations — so you show up when buyers look. Paid ads are leads this week; SEO is the leads you stop paying for.
Lead Tracking & Analytics
Every lead tracked through WhatConverts — phone calls, form fills, chats. You know exactly which channel drove which lead. No black-box reporting. No guesswork.
Monthly Strategy Calls + Reporting
30-minute call with the operator running your account — not a junior account manager. Real strategy, real decisions, real accountability — same person every time.
The Multiplier Effect
Why All-In-One Beats Best-Of-Breed.
When I manage every channel with one strategy, results don't just add up — they multiply. Here's how.
Consistent Messaging
Your Google Ads, LSA, Meta ads and website all tell the same story. Customers see the same brand everywhere they look — building familiarity and trust faster.
Cross-Channel Retargeting
Someone clicks your Google Ad but doesn't convert? They see your retargeting ad on Facebook or Instagram the next day. Then a Google Review. Multiple touchpoints close more deals.
Paid Now, SEO Forever
Google Ads and LSA bring leads this week. Your website and SEO build the leads you eventually stop paying for. Run together, the paid spend funds growth while the organic moat compounds underneath it — each month better than the last.
Real Contractors. Real Results.
What Happens When Everything Works Together.
Paid leads, SEO, retargeting — different channels, one marketing director, one strategy. Here's what that looks like in their words.
"The amount of times I've been lied to by digital marketing agencies is too many to count. They built trust slowly by actually doing what they said. Now we're getting the most leads we've ever gotten for our pool renovation company."
"Our website took 10 seconds to load and they fixed it fast. Then they set up proper tracking, fixed our landing pages, and the leads started pouring in. These guys go above and beyond for us."
Any agency can buy a badge. 140+ home service contractors took the time to leave me five stars. Read them yourself →
Honest Qualification
Am I the Right Fit?
I don't take every contractor who reaches out. I only work with businesses where I'm confident I can deliver. Here's how to tell if that's you.
You should book a call if…
- You run a home service business — any trade — doing $500K+ annually
- You're tired of juggling three vendors who don't talk to each other
- You can answer your phone (or have someone who does) when leads come in
- You want one person running every channel with one unified strategy
- You're ready to invest in real marketing that compounds over time
I'm not the right fit for…
- Restaurants, dentists, lawyers, SaaS, ecommerce, real estate — I don't do those
- Anyone shopping primarily on price who wants the cheapest agency they can find
- Businesses without a real lead-handling process or someone available to answer calls
- Anyone who wants quick wins but won't fix broken tracking or websites first
- Agencies looking to white-label my work — I work directly with contractors only
Still comparing agencies? Here's my checklist on how to choose a home service marketing agency.
Nick Beecher · FounderWho You're Actually Hiring
You're Not Just Another Account. You're Working With Me.
My father was a blue collar guy. I grew up watching him work with his hands, do what he said he'd do, and get the job done — no excuses. That's the world I come from, and it's the only world I want to work in.
So I built Brands That Last around it. I don't take restaurants, dentists, or SaaS startups — I work with contractors, the people who build, install, and fix things for a living. When you hire me, you're not getting passed to a junior account manager who's never set foot on a job site. You work with me directly — like having a marketing director who actually understands your business.
I'm also a man of faith, and I run this business that way — a meaningful amount of what I earn goes to my church and ministry partners. I don't say that as a pitch; it's just who I am.
When I make you a guarantee, I mean it. My name is on it — and so is your ad spend.
"Incredibly client-focused, honest, and professional. A man of faith who understands marketing and brings a thoughtful, strategic approach. I wouldn't hesitate to recommend Nick to anyone."
It all sounds great. So I put my money where my mouth is.
Most agencies guarantee nothing — or at most their own fee. I guarantee it: make back your full investment (my fee and your ad spend) in 90 days, or I keep working free until you do. That's not a slogan — that's my money on the line, not just yours.
The Best Guarantee in Home Services Marketing
Make back your full investment in 90 days,
or I keep working free until you do.
Here's my promise: make back your full investment (my fee and your ad spend) in 90 days, or I keep working free until you do.
Most agencies won't guarantee against ad spend they don't control. I will — because I treat your budget like a marketing director would: my results are on the line every single month, just like yours. The only thing I ask? Answer your phone.
Most agencies will not make this promise.
I make it because I deliver.
Investment Levels
Three Engines. One Guarantee. Built for Where You Are.
Every package is run by me — five years in home services. Every tier is backed by my guarantee: make back your full investment (my fee and your ad spend) in 90 days, or I keep working free until you do. Monthly strategy calls included on every tier. 3-month starting commitment, then month to month. Transparent pricing below — ad spend is separate and you control it directly. Not sure which tier fits? I'll tell you honestly on your free call.
- Google Ads management — full campaign build & optimization
- Conversion tracking setup from day 1
- Website optimization — speed, landing pages & conversion fixes
- Local SEO foundation — Google Business Profile, Maps & citations
- Google Review generation system
- Monthly reporting + 1 strategy call
- Everything in Growth, plus:
- Ongoing SEO — on-page optimization & content built to rank
- Facebook + Instagram retargeting ads
- Local Service Ads management included
- Bi-weekly strategy calls
- Everything in Scale, plus:
- Full website design / redesign built to convert
- Aggressive SEO — content velocity & authority building
- Paid social campaigns for lead generation
- Full lead tracking & CRM integration
- Weekly strategy calls & priority support
Running multiple locations or a larger operation? Custom scopes available — these tiers are starting points, not limits. Not sure which fits? Book your free strategy call and I'll tell you honestly what your business actually needs.
Common Questions
Things You're Probably Asking.
How is pricing determined?
What does the 90-day guarantee actually cover?
What's the commitment?
Can I just hire you for one channel — like just Google Ads?
How does retargeting work?
How fast do I see results?
Do you build websites and handle SEO?
Do I own everything — accounts, content, audiences?
What trades do you actually work with?
Get Your Free Audit
Get a Free Marketing Audit — Before You Spend Another Dollar
I don't take on every contractor that reaches out. I take on businesses where I'm confident I can deliver real, measurable results — and I'll tell you honestly if that's not the case.
Fill out the form and I'll build you a free custom audit of your current marketing — where you're losing leads, what your competitors are doing, and exactly what I'd fix first. No cost, no obligation, and I'll walk you through it on a quick call.
⚡ One contractor per trade, per market. If you're in a competitive metro, your spot may already be taken — worth checking before a competitor locks it in.
Get Your Free Marketing Audit
A few quick questions so I can build your custom audit before I call you.
✅ You're all set!
I'll review your business, build your free audit, and be in touch within 1 business day.
Or call now if you'd prefer.
Stop Juggling Vendors. Get a Marketing Director for the Trades.
Five years in home services. 140+ five-star reviews. My guarantee: make back your full investment (my fee and your ad spend) in 90 days, or I keep working free until you do. Let's talk.