Paid Social Retargeting
Facebook and Instagram Retargeting That Brings Homeowners Back.
Plenty of homeowners visit your website and leave without calling. The kids got loud, the phone buzzed, or they're still comparing. I run Facebook and Instagram ads shown only to people who already visited your site, so you're the name they remember when they're ready. No daily posting. Just ads to warm traffic.
What Retargeting Is
Paid Social Retargeting, in Plain English.
Here's how it works. A tracking pixel from Meta goes on your website. When a homeowner visits, Meta adds them to an audience. Then I run Facebook and Instagram ads shown only to that audience, so the people who already looked at your site see your business again while they're scrolling.
Someone who read your AC repair page sees an AC repair ad, not a generic "like our page" post. I'm Nick Beecher, I run Brands That Last out of Eustis, Florida, and I only work with home service contractors. For me, paid social means one thing: ads to warm traffic that bring people back to call you.
Sound Familiar?
Why Most Contractor Facebook Ads Don't Work.
A lot of contractors who say "Facebook doesn't work for us" tried one of these. None of them are retargeting.
Boosting posts and hoping
A boosted post shows your content to people who've never heard of you and aren't shopping. It feels like marketing. It rarely puts a job on the schedule.
Posting every day
Daily posting eats hours you don't have, and a lot of your followers never see it. I don't do it. I'd rather put your budget in front of people who already visited your site.
The same ad for months
Show the same image to the same people long enough and they stop seeing it. Ads need fresh photos and offers to keep working.
Letting Facebook grade its own homework
Meta's reports will happily take credit for a lead. If your calls and forms aren't tracked on their own, you can't tell what the ads actually did.
What's Included
How I Run Facebook and Instagram Retargeting.
Everything is built around people who already know your name. No cold audiences, no organic posting, no vanity metrics.
Pixel and Tracking Setup
I install the Meta Pixel and test it, then track your calls and forms on their own so Meta isn't the only one keeping score. Here's how I set up lead tracking for contractors.
Audiences From Your Website
Audiences built from your own site visitors, grouped by the service pages they looked at. People who already filled out a form get left out, so you're not paying to chase a customer you already have.
Ads With Your Real Work
Your job photos, your crew, your reviews and your current offers, like manufacturer financing when you have it. Real work beats stock images every time. If your site needs better photos first, that's part of my website design work.
Fresh Creative
I watch how often people are seeing your ads and swap in new photos and messages before your audience gets tired of the old ones.
Your Account, Your Card
The ad account and the pixel are in your business's name, and the ad spend bills to your card. You own all of it.
Tied to Your Search Marketing
Retargeting works best behind Google Ads, Local Services Ads and local SEO. They bring people to your site. Retargeting brings them back.
No Vanity Reports
How I Measure Retargeting.
I don't report likes, shares or reach. I look at real calls and forms from retargeting, tracked outside of Meta, and what each one cost. If you want to see how I think about that math, here's my post on cost per lead for home services.
I'll be straight with you: retargeting is a support channel. It won't fill your schedule on its own, because it can only reach people who already found your website. If your site doesn't get much traffic yet, I'll tell you, and we'll start with the channels that bring people in.
Works With the Rest of Your Marketing
One Plan, Not Another Vendor.
I run retargeting as part of the same plan as your search marketing, with the same tracking and the same person watching it. That's me. See how the pieces fit together on my home services marketing page, or if you're in Lake County, my page for contractors in Eustis, FL.
90-day starting commitment, then month to month.
→ Book Your Free CallCommon Questions
Things You're Probably Asking.
What's the difference between retargeting and boosting a post?
Do you post on my Facebook page?
Do I need a lot of website traffic for this to work?
Who owns the ad account?
How do I know if it's working?
Does this work alongside Google Ads?
Do I have to sign a contract?
Central Florida
Areas I Serve
Retargeting works best when the ad feels like it came from down the street. Here’s where I run it for contractors:
Apply for a Strategy Call
Let's Find Out If I'm the Right Fit
I don't take on every contractor that reaches out. I take on businesses where I'm confident I can deliver real, measurable results, and I'll tell you honestly if that's not you.
Fill out the form and I'll look at your website traffic, your Meta setup and your tracking before we talk. When we get on the phone, you'll know whether retargeting makes sense for you yet, or what to fix first.
I work with one contractor per trade per market. If you're in a competitive metro, the spot may already be taken, so it's worth checking sooner rather than later.
Get Your Free Strategy Session
✅ You're all set!
I'll be in touch within 1 business day.
Or call me now if you'd prefer.
Bring Back the Homeowners Who Didn't Call.
Home services only. 140+ five-star reviews. One owner who does the work himself.