Kitchen Remodel Marketing: How to Book Your Q1 Jobs Before the Holidays End

Kitchen remodel marketing in November and December fills your Q1 schedule. Homeowners plan a kitchen for months before they call. The remodelers who stay on Google through the holidays book the design consultations. Those consultations become your Q1 jobs.

I’m Nick Beecher. I’ve run Brands That Last in Eustis, FL for six years. I only market home service contractors. For kitchen remodeling companies in Central Florida, I lean on two lead sources: Google Ads and the Google Business Profile, backed by local SEO and lead tracking.

Why does kitchen remodeling marketing have to start before the holidays?

The homeowner who signs in February started planning months ago. According to the 2026 U.S. Houzz & Home Study, kitchen projects average 9.5 months of planning and 5.8 months of construction. Kitchens were the most commonly renovated room (26%), with a median spend of $24,000 in 2025. The 2026 U.S. Houzz Kitchen Trends Study puts the median major kitchen remodel at $55,000.

Do the math from the homeowner’s side. Someone who wants a new kitchen by summer is choosing a remodeler now. Go dark for the holidays and you hand that job to whoever stayed on. One booked kitchen pays for a lot of December ad spend.

What is the holiday plan for booking Q1 kitchen jobs?

Here’s the order I work in between mid-November and New Year’s.

1. Fix tracking first. Every call and form gets tied to its source in WhatConverts.
2. Build one kitchen page. Real project photos, your financing offer, and a lead form on the page.
3. Launch or tighten Google Ads. Kitchen and bathroom remodeling get separate campaigns and budgets.
4. Work the Google Business Profile weekly. Post projects, add photos and ask for reviews.
5. Call your old estimates. Unsigned kitchen quotes are the cheapest Q1 jobs you have.

How do Google Ads book kitchen remodel jobs over the holidays?

Google Ads put you in front of homeowners the moment they search. Here’s how I set up Google Ads for home service contractors for kitchen jobs.

• Keywords with project intent, like “kitchen remodeling near me” and “kitchen remodel contractor”
• Location targeting tight to the towns you want to drive to
• Ads that lead with “Book a Free Design Consultation,” not “Get a Quote”
• Negative keywords for DIY, job seekers and cheap cabinet searches

Should you pause your ads over Christmas?

No. Keep the budget on through Thanksgiving and Christmas. Some days run slower. But a homeowner searching for a kitchen remodel in December is planning a real project. That’s a design consultation for your Q1 calendar.

How do your Google Business Profile and local SEO bring in kitchen leads?

Your profile shows your reviews, photos and service area in Google Maps. For a lot of homeowners, it’s the first thing they see. I treat Google Business Profile management as ongoing local SEO work.

Google says local results are mainly based on relevance, distance and popularity. Google also says complete and accurate profiles are more likely to show up. So I list kitchen remodeling and bath remodeling as separate services. I fill in every field. Then I back the profile with a kitchen page and a bath remodeling page on your site.

Kitchen remodeling SEO pays off slower than ads. That’s why the quiet holiday weeks are the right time to start it. Good remodeling SEO means one page per service, real project photos and fast load times on a phone. I also tag your profile’s website link with UTM tracking. Then your SEO leads show up next to your ad leads.

Should kitchen and bath remodeling run as separate campaigns?

Yes, every time. Plenty of kitchen remodelers also run a bathroom remodeling business. But the projects are different sizes, and buyers search for them differently. Put kitchen and bath remodeling in one campaign and bathroom remodeling clicks eat the kitchen budget.

Split them and your reports show which side each lead came from. Then you move money toward whichever side is closing. Bath remodeling jobs can keep crews busy while kitchen remodeling jobs work through design. If you’re a bathroom remodeling company that also does kitchens, flip the same rule. Give bath remodeling its own ads, page and SEO. Do the same for kitchens.

What can you do with leads you already have before January?

Pull every unsigned kitchen estimate from the last 12 months. Send each one a short personal note. Offer a fresh design consultation, then call the warmest ones yourself. I wrote a full plan for your past-customer list during the slow season. It runs right alongside your ads.

How do you know your kitchen remodel marketing is working?

Count booked design consultations and signed contracts, not clicks. A consultation booked in November might close in February or March. That’s normal in remodeling as long as every lead tracks back to its source.

That’s how I run kitchen remodeling marketing. Google Ads, Local Services Ads, SEO and your profile work as one plan. Tracking connects each lead to the job it became. I take one remodeling contractor per market. I act as your marketing partner and marketing director, not a vendor. A real marketing partner shows you what every channel brought in.

Kitchen remodel marketing FAQ

How much does kitchen remodeling marketing cost with Brands That Last?

Packages start at $2,497/month. I set pricing on a free strategy call, based on your scope, specialties, market and goals. There are no setup fees. My management fee is billed upfront monthly. Ad spend is billed by Google or Meta directly. It’s a 90-day starting commitment, then month to month.

What does The 90-Day Revenue Guarantee cover?

Make back your full investment (my fee and your ad spend) in 90 days, or I keep working free until you do. The requirements are simple. You answer your phone and book design consultations promptly. You don’t change the offer or website in the first 90 days.

How fast will I see results?

Onboarding takes 7 to 14 days. Most remodeling contractors see their first leads from paid ads within 7 days of launch. Remodeling has the longest sales cycle in home services. Consultations booked in month one often close in month three or four.

Will you market my financing offers and design consultations?

Yes, and I strongly recommend it. Financing is one of the strongest conversion levers in remodeling. I build landing pages around your financing offer and design consultation booking. The lead message is “Get a Free Design Consultation,” not “Get a Quote.”

Ready to book your Q1 kitchen jobs?

I’ll build a free audit of your Google Ads, profile and SEO before we ever talk. Call me at 407-353-0632 or request your free marketing audit. Let’s get your Q1 kitchen remodeling pipeline moving now.