Plenty of homeowners visit your website and leave without calling. The kids got loud, the phone buzzed, or they're still comparing. I run Facebook and Instagram ads shown only to people who already visited your site, so you're the name they remember when they're ready. No daily posting. Just ads to warm traffic.
What Retargeting Is
Here's how it works. A tracking pixel from Meta goes on your website. When a homeowner visits, Meta adds them to an audience. Then I run Facebook and Instagram ads shown only to that audience, so the people who already looked at your site see your business again while they're scrolling.
Someone who read your AC repair page sees an AC repair ad, not a generic "like our page" post. I'm Nick Beecher, I run Brands That Last out of Eustis, Florida, and I only work with home service contractors. For me, paid social means one thing: ads to warm traffic that bring people back to call you.
Sound Familiar?
A lot of contractors who say "Facebook doesn't work for us" tried one of these. None of them are retargeting.
A boosted post shows your content to people who've never heard of you and aren't shopping. It feels like marketing. It rarely puts a job on the schedule.
Daily posting eats hours you don't have, and a lot of your followers never see it. I don't do it. I'd rather put your budget in front of people who already visited your site.
Show the same image to the same people long enough and they stop seeing it. Ads need fresh photos and offers to keep working.
Meta's reports will happily take credit for a lead. If your calls and forms aren't tracked on their own, you can't tell what the ads actually did.
What's Included
Everything is built around people who already know your name. No cold audiences, no organic posting, no vanity metrics.
I install the Meta Pixel and test it, then track your calls and forms on their own so Meta isn't the only one keeping score. Here's how I set up lead tracking for contractors.
Audiences built from your own site visitors, grouped by the service pages they looked at. People who already filled out a form get left out, so you're not paying to chase a customer you already have.
Your job photos, your crew, your reviews and your current offers, like manufacturer financing when you have it. Real work beats stock images every time. If your site needs better photos first, that's part of my website design work.
I watch how often people are seeing your ads and swap in new photos and messages before your audience gets tired of the old ones.
The ad account and the pixel are in your business's name, and the ad spend bills to your card. You own all of it.
Retargeting works best behind Google Ads, Local Services Ads and local SEO. They bring people to your site. Retargeting brings them back.
No Vanity Reports
I don't report likes, shares or reach. I look at real calls and forms from retargeting, tracked outside of Meta, and what each one cost. If you want to see how I think about that math, here's my post on cost per lead for home services.
I'll be straight with you: retargeting is a support channel. It won't fill your schedule on its own, because it can only reach people who already found your website. If your site doesn't get much traffic yet, I'll tell you, and we'll start with the channels that bring people in.
Works With the Rest of Your Marketing
I run retargeting as part of the same plan as your search marketing, with the same tracking and the same person watching it. That's me. See how the pieces fit together on my home services marketing page, or if you're in Lake County, my page for contractors in Eustis, FL.
Common Questions
Apply for a Strategy Call
I don't take on every contractor that reaches out. I take on businesses where I'm confident I can deliver real, measurable results, and I'll tell you honestly if that's not you.
Fill out the form and I'll look at your website traffic, your Meta setup and your tracking before we talk. When we get on the phone, you'll know whether retargeting makes sense for you yet, or what to fix first.
I work with one contractor per trade per market. If you're in a competitive metro, the spot may already be taken, so it's worth checking sooner rather than later.
Get Your Free Strategy Session
I'll be in touch within 1 business day.
Or call me now if you'd prefer.
Home services only. 140+ five-star reviews. One owner who does the work himself.