The Specialized Home Services Marketing Agency Built Exclusively for Contractors.
Marketing for home service businesses isn't generic digital marketing — it's a specialized discipline. We're a home services marketing company that doesn't take dentists, restaurants, or SaaS clients, and that's exactly why our work works. One team. Every channel. One strategy. Google Ads, LSA, social, email, reviews, website, SEO — all under one roof, run by an operator who knows your industry cold.
Specialized vs. Generalist
What Marketing for Home Service Businesses Should Actually Look Like.
Marketing for home service businesses is a specialized discipline — not the same playbook generalist agencies use for restaurants, dentists, and SaaS startups. Most agencies treat your account like every other vertical. We don't. Brands That Last is a home services marketing agency built around one industry, with five years of compounded learnings across the trades — not spread thin across thirty unrelated industries.
When you hire a generalist agency, you become their training. When you hire a specialized home services marketing company, you get pre-built negative keyword lists, trade-specific landing page templates, and content playbooks that already work in your industry. Same monthly fee. Radically different first 90 days.
Sound Familiar?
Why Most Contractors Hate Their Marketing.
You've been juggling three vendors who don't talk to each other. Your Google Ads agency doesn't know what your social media person is posting. Your email tool sends generic newsletters that don't match either. Nothing compounds. Nobody owns the result.
Three vendors, three strategies, zero alignment
Your PPC agency, social media manager, and email tool are all optimizing different things. Your messaging is inconsistent across channels. You spend more time coordinating than running your business.
Every agency serves 30 industries
Restaurants, dentists, SaaS startups — and you. The "specialist" assigned to your account learned what an LSA dispute is yesterday. You're the experiment. Your spend pays for their education.
Tracking is broken (and they know it)
80% of "bad campaigns" we audit are running on misconfigured tracking — counting page views as conversions, missing phone calls entirely, or attributing revenue to the wrong source. Nothing improves because nobody can see what's actually working.
You don't own anything you paid for
Some agencies run ads from their MCC, host your social on their accounts, and refuse to give you access. The day you leave is the day you lose every keyword, audience, and follower you paid them to build.
Real Client Data
What Specialized Marketing for Home Service Businesses Actually Delivers.
When every client we've ever worked with has been a home service contractor, the patterns get obvious fast. The numbers below are real — actual cost-per-qualified-lead from accounts our home services marketing agency manages today.
When a generalist agency takes over your marketing, they're starting from zero. They don't know your trade's negative keyword patterns (the 200+ terms that need to be excluded on day one). They don't know which social content gets contractors leads vs. just likes. They don't know the email cadence that drives repeat business in home services.
So they guess. They run broad-match campaigns, post stock photos to Instagram, send generic monthly newsletters, and report on "engagement" because the leads aren't there. Three months in, you're frustrated. Six months in, you fire them. Sound familiar?
We've already learned this for the trades. Our negative keyword lists are pre-built from five years of running home services accounts. Our content playbook is tested across every home service vertical. You're not the experiment. You're the next deployment.
The numbers on the right are real cost-per-qualified-lead figures from accounts we currently manage. Compare them to industry-typical home services CPLs and you'll see exactly what specialization buys you.
Real Brands That Last Client CPLs
Cost per qualified lead — actual numbers from accounts we manage today.
Trades We Serve
If You Run a Home Service Business, You're In.
We work exclusively with the home service trades — every campaign, landing page, and piece of content built on five years of in-the-niche data. Whatever you build, install, repair, or maintain, the playbook already exists.
Don't see your trade? If it's a home service, we run it — concrete & paving, garage doors, siding, landscaping, electrical, and more. Ask on your free call.
What's Included
One Team. Every Channel. One Strategy.
Most contractors hire our home services marketing agency for all of it — because when every channel is run by the same team with the same strategy, the results don't just add up. They multiply.
Google Ads Management
Full campaign build, account structure, ad copywriting, A/B testing, and weekly optimization. Built around your trade's proven account structure — not figured out on your spend.
Local Service Ads (LSA) Management
We actively manage bidding, dispute bad leads (and get credits back), respond to reviews, and coordinate LSA + Google Ads as one strategy. Most agencies set LSA on autopilot — we don't.
Social Media + Retargeting
You send photos and videos from your job sites — we handle daily posting, trade-specific captions, hashtag strategy, and a content calendar built for home services. Plus retargeting ads on Facebook and Instagram that catch every visitor who clicked your Google Ad but didn't convert.
Email Marketing
Weekly campaigns to your existing customer list. Nurture sequences, promotions, and Google Review generation — turning past clients into repeat business and referrals.
Google Review Generation
A systematic approach to getting more 5-star reviews from happy customers. More reviews means more local trust, higher LSA rankings, and more inbound calls.
Google Business Profile Management
Your GBP fully optimized and actively managed — posts, photos, Q&A, category optimization. The most underused free lead source in home services.
Website Design & Optimization
From conversion fixes on your existing site to a full redesign built to turn clicks into calls. We handle load speed, landing pages, mobile experience, and the trust signals home service buyers look for before they pick up the phone.
SEO & Local SEO
On-page SEO, content built around what your customers actually search, and local SEO — Google Business Profile, Maps, and citations — so you show up when buyers look. Paid ads are leads this week; SEO is the leads you stop paying for.
Lead Tracking & Analytics
Every lead tracked through WhatConverts — phone calls, form fills, chats. You know exactly which channel drove which lead. No black-box reporting. No guesswork.
Monthly Strategy Calls + Reporting
30-minute call with the operator running your account. No junior account manager handoff. Real strategy, real decisions, real accountability — same person every time.
Digital Marketing for Home Services
Why Digital Marketing for Home Services Looks Nothing Like E-commerce or SaaS.
Digital marketing for home services is built around a fundamentally different customer journey. Your buyer is in pain — a leaking roof, a broken HVAC, a green pool — and they need help fast. They're not researching for weeks. They're searching, calling, and hiring within 48 hours. Generic digital marketing agencies optimize for awareness and engagement. Home services digital marketing has to optimize for speed-to-lead and trust-at-first-impression.
That's why effective digital marketing for home service businesses requires trade-specific landing pages, lead-call routing instead of email forms, Google Local Service Ads alongside paid search, and conversion tracking that connects every lead back to revenue. It's not just marketing — it's an operational system built around how contractors actually win jobs.
The Multiplier Effect
Why All-In-One Beats Best-Of-Breed.
When every channel is managed by the same team with the same strategy, results don't just add up — they multiply. Here's how.
Consistent Messaging
Your Google Ads, social posts, and email all tell the same story. Customers see the same brand everywhere they look — building familiarity and trust faster.
Cross-Channel Retargeting
Someone clicks your Google Ad but doesn't convert? They see your Instagram reel the next day. Then an email. Then a Google Review. Multiple touchpoints close more deals.
Paid Now, SEO Forever
Google Ads and LSA bring leads this week. Your website and SEO build the leads you eventually stop paying for. Run together, the paid spend funds growth while the organic moat compounds underneath it — each month better than the last.
Names Don't Matter — Specialization Does
Home Service Marketing Company. Home Services Marketing Agency. Same Job.
Some contractors search for a "home service marketing company." Others type "home services marketing agency." Plenty just search "home service business marketing" or "marketing for home service contractors" and click whoever shows up first. Whatever name you use, the question underneath is the same: who can actually move the needle on your home service business?
We're a home service marketing company built exclusively for the trades. Whether your search uses singular or plural, agency or company, our answer is the same — five years inside one niche, the industry's best 90-day revenue guarantee, and home services digital marketing built from the ground up around how contractors actually win jobs. Same operator, same playbook, same results — regardless of what you called us in the Google search bar.
Case Study
Thompson Pools: 58 Leads in 30 Days.
The office manager called us thinking we were spamming the form. They weren't being spammed — they were just getting more qualified leads in 30 days than they had in any prior 6-month stretch. They've hit a record month every month since.
Real Contractors. Real Results.
What Happens When Everything Works Together.
Paid leads, social growth, email reactivation — different channels, same operator, one strategy. Here's what that looks like in their words.
"I was skeptical because I've been promised a lot by other companies and gotten screwed over. But Brands That Last over delivered on everything. Seeing the leads come in each month continues to blow me away."
"The amount of times I've been lied to by digital marketing agencies is too many to count. They built trust slowly by actually doing what they said. Now we're getting the most leads we've ever gotten for our pool renovation company."
"Our website took 10 seconds to load and they fixed it fast. Then they set up proper tracking, fixed our landing pages, and the leads started pouring in. These guys go above and beyond for us."
"The work Brands That Last does for us on social media is incredible. They go to every location, take the photos and videos, and create amazing reels for us. Our account has grown to over 7.1K followers and it keeps growing."
"I still am in shock. They took over our social media and in one week our account grew from 735 to over 5,000 followers. I'd tried everything to grow our following and couldn't. As soon as they posted their reel, it blew up."
"Every month we get three to five leads from old customers who say 'you must have read my mind.' It happens like clockwork. They're always so creative with the emails — I'm thankful for their work turning our clients into lifetime customers."
Any agency can buy a badge. 139 home service contractors took the time to leave us five stars. Read them yourself →
Honest Qualification
Are We the Right Fit?
We don't take every contractor who reaches out. As a specialized home services marketing agency, we only work with businesses where we're confident we can deliver. Here's how to tell if that's you.
You should book a call if…
- You run a home service business — any trade — doing $1M+ annually
- You're tired of juggling three vendors who don't talk to each other
- You can answer your phone (or have someone who does) when leads come in
- You want one team running every channel with one unified strategy
- You're ready to invest in real marketing that compounds over time
We're not the right fit for…
- Restaurants, dentists, lawyers, SaaS, ecommerce, real estate — we don't do those
- Anyone shopping primarily on price who wants the cheapest agency they can find
- Businesses without a real lead-handling process or someone available to answer calls
- Anyone who wants quick wins but won't fix broken tracking or websites first
- Agencies looking to white-label our work — we work directly with contractors only
Nick Beecher · FounderWho You're Actually Hiring
You're Not Hiring an Agency. You're Hiring Me.
My father was a blue collar guy. I grew up watching him work with his hands, do what he said he'd do, and get the job done — no excuses. That's the world I come from, and it's the only world I want to work in.
So I built Brands That Last around it. I don't take restaurants, dentists, or SaaS startups — I work with contractors, the people who build, install, and fix things for a living. When you hire us, you're not getting passed to a junior account manager who's never set foot on a job site. You get me, and you get a team that actually understands your business.
I'm also a man of faith, and I run this business that way. 10% or more of every dollar this company earns goes to my church. I tell you that not as a pitch — just so you know the kind of operation you'd be working with. When I make you a guarantee, I mean it. My name is on it.
"Incredibly client-focused, honest, and professional. A man of faith who understands marketing and brings a thoughtful, strategic approach. I wouldn't hesitate to recommend Nick to anyone."
"Brands That Last manages my social media and the content is excellent. They post for me every day — their most recent reel had over 6,600 views, the most I've ever had."
The Best Guarantee in Home Services Marketing
We Generate Your Full Investment Back
in 90 Days — or We Work for Free.
We are so confident in what we do that we will make you this promise: in your first 90 days, we will generate enough revenue to cover your entire investment — ad spend included. If we do not, we keep working for free until we do.
The only thing we ask? Answer your phone.
Most agencies will not make this promise.
We make it because we deliver every time.
Investment Levels
Choose the Engine That Matches Your Goals
Every package is run by the same operator with five years in home services — and every package is backed by the industry-best 90-day revenue guarantee. Monthly strategy calls included on every tier. No contracts.
- Google Ads management — full campaign build & optimization
- Conversion tracking setup from day 1
- Website optimization — speed, landing pages & conversion fixes
- Local SEO foundation — Google Business Profile, Maps & citations
- Google Review generation system
- Monthly reporting + 1 strategy call
- Everything in Growth, plus:
- Ongoing SEO — on-page optimization & content built to rank
- Social media management — daily posting from your content
- Facebook + Instagram retargeting ads
- Local Service Ads management included
- Reels, stories & organic growth strategy
- Bi-weekly strategy calls
- Everything in Scale, plus:
- Full website design / redesign built to convert
- Aggressive SEO — content velocity & authority building
- Weekly email marketing & automated nurture sequences
- Paid social campaigns for lead generation
- Full lead tracking & CRM integration
- Weekly strategy calls & priority support
Running multiple locations or a larger operation? Custom scopes available — these tiers are starting points, not limits. Not sure which fits? Book a free call and we'll tell you honestly what your business actually needs.
Prefer to Pay Upfront? Lock In Your Rate.
Pay 90 days upfront on any tier and we'll lock in your management rate for 12 months — even if our pricing increases. Same service. Same industry-best 90-day revenue guarantee. Simpler billing, and you're protected from future rate adjustments.
Common Questions
Things You're Probably Asking.
How much does it cost to hire a home services marketing agency like Brands That Last?
Can I pay upfront instead of monthly?
What does the 90-day guarantee actually cover?
Can I just hire your home services marketing company for one channel — like just Google Ads?
How does social media content actually get created?
How fast do I see results from marketing for home service businesses?
Do you build websites and handle SEO for home service contractors?
Do I own everything — accounts, content, audiences?
What trades does your home services marketing agency actually work with?
What's the difference between a home service marketing company and a home services marketing agency?
What does marketing for home service contractors actually include?
Do you offer home services digital marketing as a standalone service?
Apply for a Strategy Call
Let's Find Out If We're the Right Fit
We don't take on every contractor that reaches out. We take on businesses where we're confident we can deliver real, measurable results — and we tell you honestly if that's not the case.
Fill out the form and we'll review your business before the call. When we talk, we'll give you a clear picture of what's possible — what channels make sense for you, what your competitors are doing, and what it would look like to work together.
We work with one contractor per trade per market. If you're in a competitive metro, the spot may already be taken — worth checking sooner rather than later.
Get Your Free Strategy Session
✅ You're all set!
We'll be in touch within 1 business day.
Or call us now if you'd prefer.
Stop Juggling Vendors. Get a Specialist.
Five years in home services. 139+ five-star reviews. The only home services marketing agency with an industry-best 90-day revenue guarantee. Let's talk.