📋 Hiring an Agency
How Do I Choose a Home Service Marketing Agency?
October 16, 2026
Choosing a home service marketing agency for 2027? Use this checklist: the questions to ask, red flags to avoid and what good reporting should show.
Read More →Marketing Insights · Home Services
The BTL Blog
Real marketing advice for home services contractors. No fluff — just what actually works.
📊 Strategy
Cost Per Lead for Home Services: It Should Be Simple
October 14, 2026
What does a lead actually cost you? How to figure your cost per lead, what a good number looks like for your business, and why the cheapest lead isn't always the best one.
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📍 Local Branding
Brand Awareness for Contractors: How to Be the Name Homeowners Call First
October 14, 2026
Google reviews, your Business Profile, trucks, yard signs and past customers: how Central Florida contractors become the first call.
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📊 Analytics
Lead Tracking for Contractors: How to Know Which Marketing Brings You Leads
October 14, 2026
Stop guessing which marketing works. How I track calls, form fills and cost per lead for contractors, plus what to check every month.
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✉️ Email
Email Marketing for Contractors: Your Past-Customer List Is Your Best Slow-Season Plan
October 14, 2026
One email landed a client three new jobs. Here's how to turn the customers you already have into your best slow-season marketing.
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🤝 Trust
How to Get More Google Reviews: A Slow-Season Plan for Contractors
October 14, 2026
Stop apologizing for your Google listing. A simple system to get more Google reviews while the phone is quiet.
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📣 Paid Ads
Local Services Ads vs Google Ads: Which Should a Contractor Run First?
October 13, 2026
Local Services Ads or Google Ads? How I'd pick the first one for a Central Florida contractor, and how to get set up before busy season.
Read More →💰 Budget
How Much Should an HVAC Company Spend on Marketing?
October 7, 2026
Skip the 5% rule. Here's how to set an HVAC marketing budget from cost per lead and the jobs you want.
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💡 Strategy
High-Ticket Leads From Google Ads: What Actually Matters
August 12, 2022
Selling big projects? Here's what matters with Google Ads leads.
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🧭 Mindset
What Choice Do You Have When Business Slows Down?
August 7, 2022
When the phone gets quiet, here's where I'd put your energy.
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🧭 Story
The Best Business Advice I Ever Got: "Hire Somebody"
June 29, 2022
One question from a mentor that changed how I spend my time.
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