Brands That Last | Call & Lead Tracking
Know Which Marketing Makes Your Phone Ring.
I set up and run call and form tracking for home service contractors in WhatConverts, Google Analytics and Google Ads, so you can see which channel brought each lead and what it cost. It's the first thing I set up, and it's part of each package I run.
The Foundation
You Can't Fix What You Can't See.
If you can't tell which calls came from Google Ads, which came from your Google Business Profile and which came from a yard sign, your budget decisions are guesses.
I set up tracking on day one, so each dollar gets judged by the real leads it brings in, not clicks.
Sound Familiar?
Where Contractor Tracking Falls Apart.
Reports full of clicks, not calls.
You see impressions and clicks, but nobody can tell you how many calls came in.
Spam counted as leads.
Robocalls and sales calls pad the numbers.
Google Ads chasing the wrong thing.
Page views or button clicks counted as conversions, so Google goes after the wrong people.
No idea what a lead costs.
You know what you spend, not what each real lead costs by channel.
LSA charging you for bad leads.
Wrong service, wrong area, and nobody disputes them.
What's Included
What I Set Up and Run.
Call Tracking Numbers
A separate number for each channel (Google Ads, your Google Business Profile, your website), all ringing your real line.
Website Number Swapping
Visitors from Google Ads see a different number than visitors from organic search, so a call from your website still gets credited to the right source.
Form Tracking
Form fills come in with the page and the source that sent them, in the same lead list as your calls.
Google Analytics & Google Ads
GA4 and Google Tag Manager set up right, and Google Ads counting real calls and forms, not page views.
Spam Filtering
Where it fits, callers press 1 before they connect, so robocalls get stopped before they count as leads.
Monthly Lead Review
I go through the leads, mark the bad ones, check cost per lead by channel, then tell you where to move budget.
The Bigger Picture
Tracking Makes the Rest of Your Marketing Work Harder.
Google Ads, Local Services Ads, SEO and your Google Business Profile all get judged on real leads instead of guesses.
What Contractors Say
In Their Words.
"I can’t say enough good things about Nick at Brands That Last. He’s been an absolute game changer for us at Monarch Sign Factory.
Before working with Nick, our Google Ads were all over the place—spending money but not really seeing consistent, quality leads. Nick came in, cleaned everything up, and built a strategy that actually works. We’re now getting steady inbound calls from the right type of customers, and our cost per lead has improved significantly.
What really stands out is that he doesn’t just “set it and forget it.” He’s constantly optimizing, communicating, and making adjustments based on real data. You can tell he genuinely cares about performance and ROI, not just running ads.
If you’re a business owner tired of wasting money on Google Ads that don’t convert, Nick is your guy. Highly recommend."
"Nick does a great job optimizing our google adds, the quality of the leads per dollar spent is better then any of the companies we have used in the past."
90-day starting commitment, then month to month.
→ Book Your Free CallCommon Questions
Things You're Probably Asking.
Will tracking numbers hurt my Google Business Profile or SEO?
Do I have to change my phone number?
Can I see the leads myself?
What tools do you use?
Do I own my accounts?
Can I get tracking on its own?
What does The 90-Day Revenue Guarantee cover?
Central Florida
Areas I Serve
I set up tracking for contractors across the country. These are the Central Florida towns I know street by street:
Free Tracking Audit
Get a Free Tracking Audit
Fill out the form and I'll check what you're tracking today before we talk. You'll see which calls and forms are being counted, what's being missed and what it would take to fix it.
I work with one contractor per trade per market. If you're in a competitive metro, the spot may already be taken, so it's worth checking sooner rather than later.
Get Your Free Tracking Audit
✅ You're all set!
I'll be in touch within 1 business day.
Or call me now if you'd prefer.
Know Which Marketing Makes Your Phone Ring.
Home services only. 140+ five-star reviews. One owner who does the work himself.