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Marketing Insights · Lake County, FL

The BTL Blog

Real marketing advice for local service business owners. No fluff — just what actually works.

I got so many leads

📈 Case Study

I Got So Many Leads…

August 12, 2022

"I got so many leads I thought I was getting scammed." We officially launched the campaign on March 18th. Since that date, we generated 17 new leads — and this doesn't even include phone calls.

Why Boring Doesn't Sell

Why Boring Doesn't Sell

August 10, 2022

We just had a new client join us. We posted our very first piece of content and the results were immediate.

What Choice Do We Have?

What Choice Do We Have?

When times get tough, most businesses cut marketing. The ones who lean in are the ones who come out on top.

Free Research to Grow Your Business

Free Research I Did to Grow Your Business

I have been doing non-stop research on how to grow your business even in the midst of the times we are in.

Get Your Business in Order

Get Your Business in Order – Next 30 Days

Today is the last day before this 30-day quarantine. Here's exactly what you should be doing with your marketing right now.

Do People Trust You?

Do People Trust You?

Do you know the number one reason someone will purchase from you? It's because they TRUST you. Trust isn't something that can be bought.

Stop Feeling Bad About Being Aggressive

Stop Feeling Bad About Being Aggressive

"If you truly believe what you have is useful and valuable to your clients, then you have a moral obligation to try to serve them." — Jay Abraham

What We Learned

What We Learned

People are figuring out how to cope and continue on with life. Here's what the best businesses did during uncertainty.

Execution is Power

Execution is Power

"Wants don't get met consistently — standards do." — Tony Robbins. This is something I have really been feeling lately.

It Should Be Simple

It Should Be Simple

I've been thinking a lot about the importance of knowing your numbers. Do you know your average cost per lead? Your close rate?

You Are Missing a Big Opportunity

🎯 Google Ads

You Are Missing a BIG Opportunity

Do you know that this morning there were already people searching on Google for what your business does? Are you showing up?

Do Your Customers Know Who You Are?

📱 Social Media

Do Your Customers Know Who You Are?

Only 3% of the customers you're marketing to are actually ready to buy. That means 97% are in shopping mode — are you staying visible?

Last Friday, I sent out an email on behalf of a client. It wasn't a hard ask — just a normal, helpful email. The results were remarkable.

Are You on Track?

Are You on Track to Hit Your Company Goals?

The amount of business you generate is directly tied to the number of times you ask for it. It's a numbers game.

The Importance of Email Marketing

The Importance of Email Marketing

I wanted to tell you about a success story I had with one of my clients last week. Email marketing done right changes businesses.

My First Month Lesson

My First Month Lesson

I just completed my first month as a full-time business owner. Here's what I learned that every entrepreneur needs to know.

No List, No Business

No List, No Business

One of my marketing mentors would say: "If you don't have a list, you don't have a business." He was right.

Why You Keep Getting Unsubscribes

Why You Keep Getting Unsubscribes

During my study time this week, I was reading about cold-calling and discovered why most emails drive people away instead of closer.

What I Learned from a Horseback Ride

What I Learned from a Horseback Ride…

I just returned from a week-long vacation in Waynesville, North Carolina. A horseback ride taught me something powerful about business.

Do You Hold Your Advertising Accountable?

Do YOU Hold Your Advertising Accountable?

Advertising is often considered an expense. What if you looked at it as an investment — and held it to those standards?

A Part-Time Employee Changed My Business

A Part-Time Employee Changed My Business

"A part-time employee changed your business." What if that employee increased leads, grew your reviews, and posted on social media daily?

Do You Have to Apologize for Your Business?

Do You Have to Apologize for Your Business?

When someone comes to your website, do you start making excuses? Here's what your online presence should be saying instead.

Are You Walking Blindfolded?

Are You Walking Blindfolded? The Importance of Google Analytics

You would never tell anyone to walk blindfolded. And yet, that's what so many businesses are doing with their marketing every single day.

Past Experience with Marketing

Has Your Past Experience With Marketing Caused You to Think Poorly?

February 5, 2020

Marketing shouldn't be considered an expense. Marketing should be considered an investment — and investments come with a return.

50% of Small Businesses Fail

Do You Know That Roughly 50% of All Small Businesses Fail Within 5 Years?

February 5, 2020

I know you have a dream for your small business to not just survive but thrive. Here's what separates those who make it from those who don't.

Are You Following Up with Online Visitors?

Are You Following Up with Your Online Visitors?

September 20, 2017

I read something two months ago and I haven't been able to stop thinking about it. The follow-up is where the money is.

Should Be Doing More

Do You Hate the Feeling of Knowing You Should Be Doing More?

September 20, 2017

That's often the case with marketing. Are you showing up when someone searches for you? Are you getting good Google Reviews?